Wrexham Monthly Figures

Goood Day Store Fam..A..Lam

Well that’s the end of my 2 night trip to Edinburgh ….

It was awesome …

Anddd you’ll be pleased to know I found the pub right next to Primark 😅

Claire had an hour in there and I had a hour in the pub chatting to the locals 🤓

On to the newsletter ….

Great day again for the reservations and no move outs 😊

PS … No news again today, I just didn’t have the time to look for any … sorry. Have a top weekend

Here’s today’s newsletter …

• 5 Reservations

• 2 Move Ins

• 0 Move Outs

Lets … Do … This ….

Here's what's coming your way today 😎🎯

🤐 A Self Storage Tip - “Wrexham Monthly Figures“

🤝 3 Self Storage News Stories

🧐 Yesterday’s Figures For Each Facility

🥸 1 Meme of the Day

Self Storage Tip 💡 💰

Contact made from the 66 quotes – 35 = % 50.03%

Highlights

• Two new 5-star Google reviews received this month
   

• Enquiries increased to 66 from 46 last November (+43.5% YoY), down 9 from last month, which is expected seasonally
   

• Occupancy at 89% with total SQFT  occupied as 11115 v Nov last year 9830 sqft occupied and 81.2 % occupied, so up 1285 sqft 
   

• Churn reduced to 11.93% from 16.70% last year and 12.31% last month

Opportunities

• Reservation conversion at 28.79%  with a total 18 reservations 
   

• Four cancelled reservations at a rate of 21%, which remains high and needs improvement
   

• 980 sq ft moved in vs 1,315 sq ft moved out, resulting in a net negative of 235 sq ft
   

• Move-in conversion at 16.67%- needs improved
   

• Insurance average at £4446.67 month end  below £6000 target
   

• 11 move-ins, flat year-on-year with 11 last year and down by 2 vs October
   

• True period revenue down £349.35 to £21030 with only 30 days in November!  We are up £3074 from last year at £17959, so 17 % uplift YOY 

Actions

• Sort PPC too expensive at  £128 per move in  ….. £1.29 per sq ft way too high. Needs to be well under 1 
   

• Call listening to be completed on cancelled reservations and best practice shared with team, where improvements identified
   

• Focus on retention offers over winter to maintain occupancy and reduce churn — actions to be agreed with team
   

• Ask customers to fill in FEEFO reviews to maintain platinum badge.
   

• Call listening to make sure insurance is pitched as per script
   

• Christmas Promotion on units with low occupancy (15 and 25 sqft units ) SANTA CODE 10 % discount code sent to customers) to generate more contact and conversions

Score

7/10 Solid Month … Revenue is the best based on the amount of days in a month! 

Occupancy high! Can’t complain!

Industry News 🧐 

The Fun Bit - My Business .... Bare Butt Naked! 😲🤫🤭

Yesterday’s Results -

Willerby (Hull) … My Big Site

• 2 Reservations

• 1 Move Ins

• 0 Move Outs

Month to Date -

• MINUS 365 Sq Ft

Reservations so far this week = 8

Move Ins so far this week = 3

Clough Rd Figures ... The Automated Site

• 2 Reservations

• 0 Move Ins

• 0 Move outs

Month to Date -

• PLUS 355 Sq Ft

Reservations so far this week = 7

Move Ins so far this week = 2

Beverley … My Baby (First Site)

• 0 Reservation

• 1 Move Ins

• 0 Move Outs

Month to Date -

• MINUS 410 Sq Ft

Reservations so far this week = 4

Move Ins so far this week = 2

Wrexham's Figures (Indoor) ... My First Acquisition

• 0 Reservation

• 0 Move Ins

• 0 Move Outs

Month to Date -

• MINUS 370 Sq Ft

Reservations so far this week = 2

Move Ins so far this week = 0

Mansfield Figures

• 1 Reservation

• 0 Move Ins

• 0 Move Outs

Month to Date -

• MINUS 560 Sq Ft

Reservations so far this week = 3

Move Ins so far this week = 3

Glasgow

• 0 Reservation

• 0 Move Ins

• 0 Move Outs

Month to Date -

• MINUS 320 Sq Ft

Reservations so far this week = 1

Move Ins so far this week = 0

Meme / GIF of the day -  👀😂

Health and Fitness ... Move More = Live Longer - 🏋️‍♀️ 🏃

Weekly goals -

• Gym - 0 times

• Run - 25miles

Results so far -

• Gym - 0

• Run - 0 miles

Yesterday’s Steps - 24,927

Loads of self storage love,

Dean ❤️ 🙃