My Worst Mistake In Storage 😭

PLUS: Using Artificial Intelligence to Supercharge Your Self-Storage Marketing

GM Store Nation,

Bad day in the office store nation!

1 reservation

0 Move Ins

Agghhhhh in July as well!!

The quotes were and are good so today is a new day!

Right lets dive in

Letss do Thiisss ...

Here's what coming your way today :- 😱 😎 🎯

🤐 A Self Storage Tip - My worst mistake!! 😭

🤝 3 Self Storage News Stories

🧐 Yesterdays figures for each facility

🥸 1 Meme of the day

Self Storage Tip - 💡 💰 🤑

My worst mistake!! 😭

Ok so I did a podcast episode about this not so long ago and had a great response so I thought I would touch upon it in the Newsletter!

Im pretty sure this mistake is will champion any mistakes you have made or ever will make

Im telling this story because I don’t think we talk about our mistakes enough … In fact so many people pretend they don’t make mistakes and I think that is simply not true … Well it isn’t for me anyway!

So … 7 or 8 years ago, I had a customer (an electrician) who hadnt paid for a year …. Yes, a year and no that wasn’t the mistake!! Although that is a pretty bad mistake on my behalf!

You know the story … he kept promising to pay and then giving me a sob story as to why he couldn’t pay.

I kept chasing, even going round to his house and he would again promise to pay and he was a “nice guy” … Or so I thought

This kept on going for a year

I finally had enough … BUT, I didn’t want to sell his stuff because it was the tools he used to make a living.

So I had a bright idea (trying to be the kind considerate storage owner)…. I would hire a removal firm and take his stuff back to his house one evening.

I would be the bigger man and say … “Listen I know there must be a problem … I don’t want to add to your problems, here is your stuff. If you ever get to a position to pay then you know where I am”

So me and the removals chap, broke the lock off his container

Drove to his house

Rang the door bell (he knew we were coming) but no answer

We then sent him a message saying his belongings were going to be left in his garden

So far so good!

But while placing his goods on the garden, the removals man said to “I thought you said he was an electrician?? … he’s got a lot of plumping equipment!”

I thought nothing of it … just thought he may have been storing a friends goods.

I then got a call a couple of days later from a customer

“Dean, my unit has been broken in to and all my stuff has gone”

I panicked and ran to the site … As soon as I got there id realised what id done

Anyone guess????

YEP!

NOOOOOOOOOOOO …. Id emptied the wrong unit!

Then I checked the unit that was actually storing the bad payers stuff … and you guessed it …

All his goods had gone!

OHHH SHIT!

Not only did the electrician get away with not paying for a year, id given him all the plumbers goods as well. WHAT A PLONKER!

The only thing I could do was come clean to the plumber and buy all the equipment id given away.

To be fair … he was very understanding and even kept storing with me … Gluten for punishment or what.

So like I said at the beginning … Im pretty sure this is the worst mistake anyone has ever made in storage … To be fair I can’t believe im sharing this with you haha 🫣

Industry News -  🧐

  • 1 - Using Artificial Intelligence to Supercharge Your Self-Storage Marketing

  • 2 - What It Really Means to Provide a Superior Self-Storage Experience: A District Manager’s Perspective

  • 3 - Moving & Storage Containers Market Analysis & Forecast for Next 5 Year

The fun bit - My business .... Bare Butt Naked! 😲 🤫 🤭

Willerby (Hull) My big site -
  • 1 Reservations

  • 0 Move In's

  • 1 Move outs

Month to Date -

  • Down 410 Sq Ft for the month

Reservations so far this week = 8

Move ins so far this week = 3

Clough Rd Figures .... The Automated Site
  • 0 Reservations

  • 0 Move ins

  • 1 Move out

Month to Date -

  • 200 SQ FT Up for the month so far.

Reservations so far this week = 0

Move ins so far this week = 2

Beverley ... My baby ... My first site! -
  • 0 Reservation

  • 0 Move in

  • 0 Move Out

Month to Date -

  • DOWN 50 Sq Ft down for the month

Reservations so far this week = 2

Move ins so far this week = 0

Wrexham's Figures (Indoor) ... My First acquisition

Reservations so far this week = 2

Move ins so far this week = 0

TOTALS -

Reservations so far this week = 12

Move ins so far this week = 5

Meme of the day - 👀 😂

Health and Fitness ... Move More = Live Longer - 🏋️‍♀️ 🏃

Weekly goals -

  • Gym - 4 times

  • Run - 50 K

  • Boxing - 2

Results so far -

  • Gym - 2

  • Run - 22k

  • Boxing - 2

Yesterdays Steps - 12,073

Loads of self storage love,

Dean ❤️ 🙃 

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