Why Businesses REALLY Use Self Storage (and How I Got My First Customer)

Goood Morniingggg Store Fam..A..Lam

Mr And Mrs Self Storage have a rough head this morning haha

Awesome anniversary day at the races with the wifey …

Plenty of wine was drunk and plenty of money lost on the donkeys 🐎

Back to the serious stuff today …. Self Storage 👋 

Right …. Lets dooo this ….

Here’s today’s newsletter …

• 6 Reservations

• 2 Move Ins

• 3 Move Outs

Lets … Do … This ….

Here's what's coming your way today 😎🎯

🤐 A Self Storage Tip - “Business Uses of Self Storage“

🤝 3 Self Storage News Stories

🧐 Yesterday’s Figures For Each Facility

🥸 1 Meme of the Day

Self Storage Tip 💡 💰

Today, let’s dive into the business side of self storage.

Remember, business customers make up 25% of our overall base (with personal use at 75%—see yesterday’s newsletter for those insights).

But here’s something you may have overlooked:

Business customers might be fewer, but their lifetime value is often much higher.

Why? Because businesses tend to stay with us way longer than personal customers.

The #1 Reason Businesses Use Self Storage

A massive 48% of business storage use is simply because…

They don’t have enough space!

This is absolute gold for us as self storage owners. It means there’s a huge market of businesses out there—especially those in smaller premises—who need exactly what we offer.

My real life example: How I Got My First Business Customer

Quick story from my own journey:

When I opened my Beverley site, I went straight to the local business industrial estate and put leaflets through every door.

Most of those businesses were in buildings under 5,000 sq ft—exactly the kind that run out of space fast.

And you know what?

From that one leaflet drop, I gained customers who stayed with me for years. It was a massive win that earned me thousands for less than a couple of hours work 

What Does This Mean for You?

• Target businesses in smaller premises—they’re the most likely to need extra space.
   

• Don’t underestimate the value of a simple leaflet drop or direct outreach.
   

• Focus on building long-term relationships—these customers can be your most loyal and profitable.

Industry News 🧐 …

• Sponsorship | Livi Self Storage renew for 2026/27

• How disruption is possible in established industries

• Self-Storage REITs Release Financial Results for First-Quarter 2026

The Fun Bit - My Business .... Bare Butt Naked! 😲🤫🤭

Yesterday’s Results -

Willerby (Hull) … My Big Site

• 1 Reservations

• 0 Move Ins

• 0 Move Outs

Month to Date -

• PLUS 1470 Sq Ft

Reservations so far this week = 3

Move Ins so far this week = 2

Clough Rd Figures ... The Automated Site

• 0 Reservations

• 0 Move Ins

• 0 Move outs

Month to Date -

• MINUS 70 Sq Ft

Reservations so far this week = 1

Move Ins so far this week = 2

Beverley … My Baby (First Site)

• 2 Reservation

• 1 Move Ins

• 1 Move Outs

Month to Date -

• PLUS 295 Sq Ft

Reservations so far this week = 2

Move Ins so far this week = 1

Wrexham's Figures (Indoor) ... My First Acquisition

• 0 Reservation

• 0 Move Ins

• 1 Move Outs

Month to Date -

• PLUS 15 Sq Ft

Reservations so far this week = 2

Move Ins so far this week = 1

Mansfield Figures

• 3 Reservation

• 1 Move Ins

• 1 Move Outs

Month to Date -

• PLUS 625 Sq Ft

Reservations so far this week = 3

Move Ins so far this week = 3

Glasgow

• 0 Reservation

• 0 Move Ins

• 0 Move Outs

Month to Date -

• PLUS 80 Sq Ft

Reservations so far this week = 1

Move Ins so far this week = 1

South Shields

• 0 Reservation

• 0 Move Ins

• 0 Move Outs

Month to Date -

• 0 Sq Ft

Reservations so far this week = 0

Move Ins so far this week = 0

Meme / GIF of the day -  👀😂

Health and Fitness ... Move More = Live Longer - 🏋️‍♀️ 🏃

Weekly goals -

• Gym - 3 times

• Run - 25miles

Results so far -

• Gym - 0

• Run - 14 Miles

Yesterday’s Steps - 21,292

Loads of self storage love,

Dean ❤️ 🙃