Who Uses Self Storage?

Goood Morniingggg Store Fam..A..Lam

England play this evening …. As you know im football bonkers

I can’t blooming wait …

We have around 30 / 40 kids coming to the man cave for pizzas and footie (ha sounds a bit weird 😳)

Think I need to point out there’s parents there as well ⚽️

I am soooo blooming excited ⚽️🍻🏴󠁧󠁢󠁥󠁮󠁧󠁿

Come on ENNGGGLLAANNDDDD

Right back to self storage 🤣

Lets dooo this ….

Here’s today’s newsletter …

• 3 Reservations

• 6 Move Ins

• 6 Move Outs

Lets … Do … This ….

Here's what's coming your way today 😎🎯

🤐 A Self Storage Tip - “Who Uses Self Storage?“

🤝 3 Self Storage News Stories

🧐 Yesterday’s Figures For Each Facility

🥸 1 Meme of the Day

Self Storage Tip 💡 💰

More self storage association industry report deep dives … 

What New Demographics Mean for Investors

Curious who’s renting self storage units in 2025—and what it means for your investment strategy? 

I have you covered dudes 

The latest data reveals some surprising shifts and new opportunities.

The customer mix in self storage is evolving:

• Domestic customers now make up 75.9% of the base, up from 73% last year.
  

• Business customers have dropped to 24.1%, reflecting a more price-sensitive approach and a tendency to consolidate storage needs during periods of revenue pressure.

But the biggest change? The age of our customers.

What’s Changed in Customer Demographics?

• The peak age bracket has shifted upward:
  

  • Last year, 45–49-year-olds made up 15% of customers—now just 8%.

  • The 55–59 and 60–64 groups now each represent 15.5%, for a combined 31%.

  • Add the 65–69 group (11.5%), and over 40% of customers are 55 or older.

• Younger customers remain underrepresented:
  

  • 20–24: 1.8%

  • 25–29: 2.2%

  • 30–34: 4.9%

  • Even the 35–44 segment is below previous years.

Gender split remains steady:

• 54.7% male, 41.4% female.

Rental patterns:

• 85.9% rent a single unit

• 10.6% rent two

• 3.5% rent three or more

What Does This Mean for operators?

• Aging customer base:
  

  • Presents opportunities for tailored marketing, service enhancements, and digital adoption strategies that meet the needs of older users.

• Younger market challenge:
  

  • Attracting under-35s may require a fresh approach—think digital-first experiences, transparent pricing, and flexible service options. Orrrr in my opinion … Market to the demographic who actually want storage … Lets not waste money and time trying to convince people who arent statistically interested in storage 

• Stable domestic demand:
  

  • A larger share of domestic customers adds resilience, even as business demand fluctuates.

The Bottom Blooming Line:

Self storage is adapting to a changing customer landscape.

With a stable, mature customer base and clear opportunities to attract younger users, the sector remains well-positioned for future growth—and for investors who value resilience and adaptability. 🚀

Wanna take my FREE Masterclass: https://www.mrselfstorage.com/self-storage-investing-academy

Application to work with us: https://docs.google.com/document/d/1u-XTpsyeNLjf_AVbbHxmQ2difx71vQ9NmCPaV-1_lSI/edit?usp=sharing

Industry News 🧐 …

• Self-storage operator opens 42nd UK site as expansion drive continues

• Self-storage operator opens 41st UK site in Stoke

• Cuboid opens 42nd self-storage site

The Fun Bit - My Business .... Bare Butt Naked! 😲🤫🤭

Yesterday’s Results -

Willerby (Hull) … My Big Site

• 2 Reservations

• 3 Move Ins

• 3 Move Outs

Month to Date -

• MINUS 490 Sq Ft

Reservations so far this week = 2

Move Ins so far this week = 4

Clough Rd Figures ... The Automated Site

• 0 Reservations

• 1 Move Ins

• 0 Move outs

Month to Date -

• PLUS 610 Sq Ft

Reservations so far this week = 1

Move Ins so far this week = 3

Beverley … My Baby (First Site)

• 0 Reservations

• 0 Move Ins

• 0 Move outs

Month to Date -

• MINUS 60 Sq Ft

Reservations so far this week = 0

Move Ins so far this week = 0

Wrexham's Figures (Indoor) ... My First Acquisition

• 0 Reservation

• 1 Move Ins

• 2 Move Outs

Month to Date -

• MINUS 285 Sq Ft

Reservations so far this week = 3

Move Ins so far this week = 1

Mansfield Figures

• 1 Reservation

• 1 Move Ins

• 1 Move Outs

Month to Date -

• MINUS 15 Sq Ft

Reservations so far this week = 3

Move Ins so far this week = 2

Glasgow

• 0 Reservation

• 0 Move Ins

• 0 Move Outs

Month to Date -

• PLUS 320 Sq Ft

Reservations so far this week = 0

Move Ins so far this week = 1

South Shields

• 0 Reservation

• 0 Move Ins

• 0 Move Outs

Month to Date -

• 0 Sq Ft

Reservations so far this week = 0

Move Ins so far this week = 0

Meme / GIF of the day -  👀😂

Health and Fitness ... Move More = Live Longer - 🏋️‍♀️ 🏃

Weekly goals -

• Gym - 5 times

• Run - 15 miles

Results so far -

• Gym - 0

• Run - 8 Miles

Yesterday’s steps - 23,902

Loads of self storage love,

Dean ❤️ 🙃