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How Do You Welcome Your Customers
PLUS: Big Yellow Results

🎙️Have you checked out my Hacking Self Storage podcast? Find it HERE
GM Store Nation,
Awesome Day at Store More HQ yesterday …. lots of reservations and ZERO move outs 🙌 …. November has actually treated us well 🤷♂️
Errrrmmmm …. So far 🙏
Yesterdays Stats …
7 Reservations
5 Move Ins
0 Move Outs
Lets … Do … This …
Here's what coming your way today :-) 😎 🎯
🤐 A Self Storage Tip - “How Do You Welcome Your Customers? 🤔”
🤝 3 Self Storage News Stories
🧐 Yesterday’s figures for each facility
🥸 1 Meme of the day
Self Storage Tip - 💡 💰 🤑
Welcome Packs
I was asked to speak in Vegas about customer care
Whilst it was a massive honour …. I was shitting myself 💩 (Sorry Mum)
It made me rethink how we treat our customers and question if we could do better
A super exercise that helped me do this was …
You simply follow your customer journey every step of the way from landing on your website to putting their stuff in a storage unit
You will be amazed at all the different points you can and probably should improve
For us …. Embarrassingly there was loads of areas we can improve 😳
One such area was when the customer moved their stuff into the unit
Normally, for whatever reason it’s a very stressful time for the customer … So how can we make it that little less stressful?? 🤔
We designed a Welcome Pack we put in each unit prior to renting the unit.
The Welcome Pack has included -
£10 Voucher for the local ice cream shop
A bottle of wine
A card to say welcome to the site …. Your stuff will be very happy here 😂
A costa Voucher
Sweets
Bottles of water
Etc Etc
The list is endless at what you can do to make your customer feel loved and appreciated
Don’t get me wrong … We don’t do all of them, at the minute I believe it’s a handwritten that you card, sweets and 2 bottles of water
Customers appreciate the human touch
The more you do for your customers the more likely they are to leave a review for your company and tell others about your awesome company
SO my question for you is …. How could you welcome customers into your storage facility??
A little bit of effort goes a LOOOOONNNGGG way!
Most companies don’t make any effort so you making a little effort stands out like a sore thumb in this world
Industry News - 🧐
1 - Big Yellows Valuation Bump Spares Its Blushes
2 - Buying a Self-Storage Property: Items to Examine During the Due-Diligence Phase
3 - Shurgard Self Storage Receives ESG Excellence Award
The fun bit - My business .... Bare Butt Naked! 😲 🤫 🤭
Willerby (Hull) My big site -

1 Reservations
2 Move In's
0 Move outs
Month to Date -
MINUS 1140 Sq Ft Up
Reservations so far this week = 3
Move ins so far this week = 4
Clough Rd Figures .... The Automated Site

3 Reservations
3 Move in
0 Move outs
Month to Date -
1,345 Sq Ft Up!
Reservations so far this week = 5
Move ins so far this week = 3
Beverley … My Baby (First site)

1 Reservation
0 Move in
0 Move Outs
Month to Date -
Minus 245 Sq Ft for the month
Reservations so far this week = 2
Move ins so far this week = 1
Wrexham's Figures (Indoor) ... My First Acquisition

0 Reservation
0 Move in
0 Move Outs
Month to Date -
PLUS 630 Sq Ft for the month
Reservations so far this week = 1
Move ins so far this week = 1
Mansfield Figures - My New Site

2 Reservation
0 Move in
0 Move Outs
Month to Date -
PLUS 2850…. WHOOOPPPPPP!
Reservations so far this week = 2
Move ins so far this week = 1
TOTALS -
Reservations so far this week = 13
Move ins so far this week = 11
Meme / GIF of the day - 👀 😂

Health and Fitness ... Move More = Live Longer - 🏋️♀️ 🏃
Weekly goals -
Gym - 4 times …. 20,000 steps per day
Run - 25 k
Boxing - 0
Results so far -
Gym - 0
Run - 11k
Boxing - 0
Yesterday’s Steps - 16,290
Loads of self storage love,
Dean ❤️ 🙃
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