A Website is your greatest EVER employee!!

PLUS- We're BACK ... 6 Reservations!!

Author

dean booty
March 25, 2023

Hellooo Store Nation,

We're BACK in business!

Yesterday we had 6 reservations .... Wrexham even got in on the act :-)

Wanna hear more ... of course you do

Letss do Thiis ...

Here's what coming your way today :-

  • Industry News -

  • How much we've invoiced so far this month

  • Yesterday's Figures ... How did we do?!

  • Meme of the day - 3 memes for you today folks!

  • Self Storage Tip ... Your website!!

Industry News -

  • 1 - Yahoo Finance, have their take on Janus International Q4 results

  • 2 - The Swedish Self Storage market is expanding!

Group ASA Acquires landmark property in Malmo!!

  • 3 - A really good article and a great point!

Its basically saying Springtime is coming what are you doing to make your self storage facility pop ... look fantastic.

Great exercise for all of us to do!!

TRUE PERIOD REVENUE (Basically invoices sent so far this month)

Beverley -

Willerby -

Wrexham -

The fun bit - My business .... Bare Butt Naked!

Willerby Figures .... The BIG One

Yesterdays Results -

  • 2 Res today

  • 0 Move In's

  • 1 Move outs

Month to Date -

null

  • MINUS 55 Sq Ft up for the month

Reservations so far this week = 5

Move ins so far this week = 2

Clough Rd Figures .... The Automated Site

Yesterdays results -

  • 3 Reservations

  • 2 Move ins

  • 0 Move out

Month to Date -

  • 985 SQ FT Up for the month so far.

Reservations so far this week = 6

Move ins so far this week = 4

Beverley ... My baby ... My first site! -

Yesterdays results -

  • 0 Reservation

  • 0 Move in

  • 1 Move Out

Month to Date -

  • PLUS 65 Sq Ft Up for the month

Reservations so far this week = 1

Move ins so far this week = 0

Wrexham's Figures (Indoor) ... My First acquisition

  • DOWN 325 Sq Ft Down for the month so far

TOTALS -

Reservations so far this week = 12

Move ins so far this week = 5

Self Storage Meme of the day -

Self Storage Tip -

WEBSITES ....

Your website is your shopfront

High street shops send thousands and thousands of pounds multiple times a year on the look and feel of their shopfront.

They test and measure results all the time. Websites are no different …. They are the very first place a customer interacts with you and your business …

.... FIRST IMPRESSIONS COUNT!!

  • Are you trustworthy?

  • Do you show credibility?

  • Is your website mobile friendly?

These are all questions we should be asking ourself.

Let’s start with the basics, here’s what your website should have above the fold (ATF is the screen you see without scrolling)

  • Social proof, awards, testimonials, reviews. Anything and everything that makes you trustworthy …. You need the customer to trust you … if you don’t they won’t buy

  • A call to action … ie get a quote

  • Picture of your facility

  • Your USPS … what makes you different Be very careful not to clutter the website, it needs to be very easy to read and not overwhelming. Remember a confused customer doesn’t buy either

Above is my above the fold ....

  • We have a catchy title

  • CTA ie get a quote

  • LOAADDSSS of social proof ... Ha actually just noticed we need to update our Feefo :-/

  • Our USPs what sets us apart

Its worth spending time and money on your website, a small increase in your conversions makes a MASSIVE difference to you and the business.

I think of a website as the greatest employee in the world ... Haha Sorry Angela, JP, and Vee!!

Its like your Super Human sales machine .... 24 Hours a day its doing its job for you

The more you invest in it the better ROI you get

Have a great weekend ... Loads of storage man love

Dean

Health and Fitness ... Move More = Live Longer -

Weekly goals -

  • Gym - 5 times

  • Run - 50 K

Results so far -

  • Gym - 4

  • Run - 45k

Yesterdays Steps - 28,761

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