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Goood Day Store Fam..A..Lam

I forgot to press send this morning … Thats why this is late (sorry) … What a wally!! 🤔😤

23 Reservations in 3 Days 👊 Whoop Whoooopp

Guyyyyssss ….. I’ve finally released my first 3 videos on YouTube

Do me a favour and search Mr Self Storage on YouTube and take a look ….Plleaaassseeeeee 🙏 

I cant give you a link because my YouTube guru chap (Ed Lawerance) said it would wreck the algorythm 🤷‍♂️

Right …Letsssss gooooooo …

Here’s today’s newsletter …

• 7 Reservations

• 3 Move Ins

• 6 Move Outs

Lets … Do … This ….

Here's what's coming your way today 😎🎯

🤐 A Self Storage Tip - “Why I Disagree With Most of the Self Storage Industry 👀“

🤝 3 Self Storage News Stories

🧐 Yesterday’s Figures For Each Facility

🥸 1 Meme of the Day

Self Storage Tip 💡 💰

Why I Disagree With Most of the Self Storage Industry 👀

Let me tell you something most operators get wrong:

Confused customers don’t buy. ✊

I see so many self storage facilities offering 10–15 different unit sizes. 🤯

You might think you’re giving customers more choice.

But actually—you’re making it harder for them to decide. ❌

Unless your building is some kind of funky, crazy-shaped labyrinth (and you have to use every nook and cranny), don’t offer loads of different room options!

It literally decreases the customer’s likelihood of making a decision.

My Rule of 6:

Six should be the maximum number of room sizes you have. The maximum. OK!! 🔫😂

You don’t want to be offering: 15, 20, 25, 40, 50, 60, 75, 80, 100, 110, 125, 140, 150, 160, 175, 200… etc, etc.

I kid you not—I’ve seen this at loads of sites.

Wrexham was the same. The previous owner must have offered over 15 different unit sizes. 🤯

They thought they were helping the customer, but they weren’t.

Customers like and need things to be simple.

At Wrexham, we rounded some sizes up, some down, but overall—it was much simpler for the customer.

Remember:

Confused customers don’t buy! ✅

If you have a million different room sizes, I promise your conversions will suffer.

Turn the 45 into a 50 sq ft.

If in doubt—always try and increase rather than decrease.

(Don’t quote me, but I think you’re allowed a 15% margin of error. Check with your fit-out company or the SSA to be sure…. But remember PLEASEEEEE Don’t Quote me haha!)

​

If you want some FREE training, here’s a video -

Industry News 🧐 …

• Strategies To Grow Self-Storage Profit

• Self-storage business expands with Coventry acquisition

• Half of Young Adults Have Had to Move Back in with Mum and Dad, in a Bid to Save Cash, According to a New Report by Access Self Storage

The Fun Bit - My Business .... Bare Butt Naked! 😲🤫🤭

Yesterday’s Results -

Willerby (Hull) … My Big Site

• 2 Reservations

• 0 Move Ins

• 2 Move Outs

Month to Date -

• PLUS 325 Sq Ft

Reservations so far this week = 7

Move Ins so far this week = 3

Clough Rd Figures ... The Automated Site

• 1 Reservations

• 2 Move Ins

• 2 Move outs

Month to Date -

• PLUS 570 Sq Ft

Reservations so far this week = 8

Move Ins so far this week = 7

Beverley … My Baby (First Site)

• 2 Reservation

• 1 Move Ins

• 0 Move Outs

Month to Date -

• MINUS 265 Sq Ft

Reservations so far this week = 2

Move Ins so far this week = 3

Wrexham's Figures (Indoor) ... My First Acquisition

• 0 Reservation

• 0 Move Ins

• 2 Move Outs

Month to Date -

• MINUS 180 Sq Ft

Reservations so far this week = 1

Move Ins so far this week = 1

Mansfield Figures

• 2 Reservation

• 0 Move Ins

• 0 Move Outs

Month to Date -

• PLUS 245 Sq Ft

Reservations so far this week = 5

Move Ins so far this week = 3

Glasgow

• 0 Reservation

• 0 Move Ins

• 0 Move Outs

Month to Date -

• MINUS 160 Sq Ft

Reservations so far this week = 0

Move Ins so far this week = 0

South Shields

• 0 Reservation

• 0 Move Ins

• 0 Move Outs

Month to Date -

• 0 Sq Ft

Reservations so far this week = 0

Move Ins so far this week = 0

Meme / GIF of the day -  👀😂

Health and Fitness ... Move More = Live Longer - 🏋️‍♀️ 🏃

Weekly goals -

• Gym - 3 times

• Run - 25miles

Results so far -

• Gym - 0

• Run - 14 Miles

Yesterday’s Steps - 22,193

Loads of self storage love,

Dean ❤️ 🙃