Tesco Car Park To Become Self Storage?

Goood Day Store Fam..A..Lam

We’re having a great week again for reservations 18 so far for the week …

An average of 6 a day …. Anddd its only February

A great mentor and dare a say friend of mine Kevin Thompson always says to me you can tell what sort of a year its going to be based on how busy January is

Well … apart from CVID I can’t remember a busier winter period

Ohhhhh and before I forget, yesterday we got the schedule of works through for South Shields site and we will be open in June 🥳🥳

Right Letsssss gooooooo

Here’s today’s newsletter …

• 7 Reservations

• 4 Move Ins

• 2 Move Outs

Lets … Do … This ….

Here's what's coming your way today 😎🎯

🤐 A Self Storage Tip - “Clough Road Monthly Figures“

🤝 3 Self Storage News Stories

🧐 Yesterday’s Figures For Each Facility

🥸 1 Meme of the Day

Self Storage Tip 💡 💰

Highlights

• 138 quotes is the highest amount since July 2025, is 10 more than last month and 16 more compared to January 2025.
   

• 38 reservations which is 4 more than last month and 17 more compared to January 2025.
   

• Conversion rate at 27.54% is up by 0.98% from last month & is 10.33% higher compared to January 2025, this is the third month in a row we have finished above 25% conversion.
   

• Contact made from quotes above 60% from the second month in a row at 63.77%.
   

• Google Ad spend at £1,529,93 is down by £562.00 from last month with the number of quotes also increasing by 7.81% from December 2025 to January 2026.
   

• Actual cost of advertising for PPC Google this month per move in at £61.20 is the lowest since July 2025 & is down by £69.55 from last month.
   

• Sq.ft. Moved in at 2,885 is 865 more than last month and is 1,110 more compared to January 2025,  this is also the highest amount of sq.ft. moved in since July 2025.
   

• Total sq.ft. occupied has increased by 2,810, from 12,585 in January 2025 to 15,395 in January 2026, which is a 22% increase.
   

• True Revenue at £31,435.97 for January 2026, this has increased by £4,837.82 from January 2025 to January 2026, which is a 18% increase

Opportunities

• Cancelled reservations at 7 = 18.42 % is the highest since September 2025.
   

• Sq.ft. moved out at 2,955 is 525 more than last month & is 1,080 more compared to January 2025.
   

• True period revenue decreased from £31,435.97 in December 25 to £31,435.97 in January 26, this is a decrease of £82.78 and is the fourth month in a row that the true Revenue has dropped.
   

• Average insurance sold to new move ins at £5,156.25 is below the target of at least £6,500.
   

• Average customer value decreased by £5.85 from last month, from £171.30 in December 25 to £165.45 in January 26.
   

• Churn rate at 19.11% is the highest since May 2025, has increase by 4% from last month & is 5% higher compared to January 25.

Actions

• Listen to cancelled reservations to check booking process has been followed / reason for the cancellation .
   

• Investigate churn rates to identify trends and understand reasons for moving out. Proactively addressing any areas that can be influenced.
   

• Investigate the Revenue, are price increases being implemented at the correct levels, look at push back levels.
   

• Can we increase any street rates to help increase revenue without affecting the conversion.
   

• Look at insurance sold to new move ins, is the low level due to unit size or under insuring.

Score

• 6/10

If you want some FREE training, here’s a video -

Industry News 🧐 …

• Shurgard Self Storage: Full Year Results 2025 -

• Self-storage centre plans submitted for Tesco car park in south London

• A 12-Month Plan to Achieve Consistent Growth as a Self-Storage Investor

The Fun Bit - My Business .... Bare Butt Naked! 😲🤫🤭

Yesterday’s Results -

Willerby (Hull) … My Big Site

• 2 Reservations

• 1 Move Ins

• 0 Move Outs

Month to Date -

• MINUS 675 Sq Ft

Reservations so far this week = 3

Move Ins so far this week = 4

Clough Rd Figures ... The Automated Site

• 1 Reservations

• 0 Move Ins

• 1 Move outs

Month to Date -

• MINUS 55 Sq Ft

Reservations so far this week = 4

Move Ins so far this week = 2

Beverley … My Baby (First Site)

• 0 Reservation

• 1 Move Ins

• 0 Move Outs

Month to Date -

• PLUS 295 Sq Ft

Reservations so far this week = 3

Move Ins so far this week = 1

Wrexham's Figures (Indoor) ... My First Acquisition

• 2 Reservation

• 1 Move Ins

• 1 Move Outs

Month to Date -

• PLUS 295 Sq Ft

Reservations so far this week = 4

Move Ins so far this week = 3

Mansfield Figures

• 2 Reservation

• 1 Move Ins

• 0 Move Outs

Month to Date -

• PLUS 575 Sq Ft

Reservations so far this week = 3

Move Ins so far this week = 2

Glasgow

• 0 Reservation

• 0 Move Ins

• 0 Move Outs

Month to Date -

• MINUS 440 Sq Ft

Reservations so far this week = 1

Move Ins so far this week = 0

Meme / GIF of the day -  👀😂

Health and Fitness ... Move More = Live Longer - 🏋️‍♀️ 🏃

Weekly goals -

• Gym - 3 times

• Run - 25miles

Results so far -

• Gym - 0

• Run - 11 Miles

Yesterday’s Steps - 20,871

Loads of self storage love,

Dean ❤️ 🙃