SWOT Analysis For Wrexham 😲

GM Store Nation,

Another Day another reservation for Mansfield …. Thats 3 reservations so far … Not bad considering we arent opening for 5 weeks ❤️

Yesterdays results -

• 15 quotes

• 4 Reservations

• 6 Move Ins

• 5 Move Outs

Busy old day ….

Lets … Do … This …

Here's what coming your way today :- 😱 😎 🎯

🤐 A Self Storage Tip - “SWOT Analysis For Wrexham 👀”

🤝 3 Self Storage News Stories

🧐 Yesterdays figures for each facility

🥸 1 Meme of the day

Self Storage Tip - 💡 💰 🤑

SWOT Analysis

This is a oldie but a GOODIE!!

So many businesses over look doing a SWOT Analysis … And some people don’t even know what a SWOT Analysis is.

So in todays newsletter im going to tell you what it is and give you an example as to how I use it 🤨 

S = Strengths

W = Weakness

O = Opportunities

T = Threats

Here’s a google imagine I nicked … Ups I mean borrowed 😝 

Example for a quick SWOT Analysis for the Wrexham Acquisition (This is just a quick example for you) -

STRENTHS -

• Site has long term customers

• Been open 15 years

• Good position

• Long Lease

• Had Capital in the bank

• Good price

WEAKNESS -

• Low Lettable Sq Ft

• Doesn’t open on Sundays and Thursdays

• Only opens half a day Thursday

• Poor sales processes

• Outdates systems

• Low profits

• Rent increasing in a year

OPPORTUNITES -

• Make the site manless and save £20,000 in wages

• Put containers in the car park and increase the revenue by £100k

• Put our revenue management in place and increase revenue

• Increase the internal lettable Sq Ft

• Improve the opening hours for the customers

• Increase the technology to make it easier for customers to rent units

• Improve the existing sales process

• Introduce insurance to current customers

THREATS -

• If anything goes wrong were 3 hours away

• Were new to the area and don’t know the competition and how they operate

• Customers may not like the improvements

• Its a small site with a limited upside

Wow … Ive just spent 10 minutes doing this off the cuff and to be honest I have got loads from this exercise.

Ive realised what a bloody great deal Wrexham was 👏 Haha

Its an overlooked exercise but its really does get your brain thinking differently 🤯

Industry News -  🧐

• 1 - Is Self Storage Investing Right for You? Here’s How to Succeed

• 2 - There’s 3 types of occupancy in self storage, what occupancy are you?

• 3 - Got Stale Retail Sales? Try Resetting Your Space for Bigger Self-Storage Revenue

The fun bit - My business .... Bare Butt Naked! 😲 🤫 🤭

Willerby (Hull) My big site -

• 1 Reservations

• 3 Move In's

• 1 Move outs

Month to Date -

• 85 Sq Ft Down

Reservations so far this week = 1

Move ins so far this week = 3

Clough Rd Figures .... The Automated Site

• 1 Reservations

• 3 Move in

• 2 Move outs

Month to Date -

• 655 Sq Ft Down

Reservations so far this week = 1

Move ins so far this week = 3

Beverley … My Baby (First site)

• 1 Reservation

• 0 Move in

• 2 Move Outs

Month to Date -

• 255 DOWN Sq Ft for the month

Reservations so far this week = 1

Move ins so far this week = 0

Wrexham's Figures (Indoor) ... My First acquisition

Reservations so far this week = 0

Move ins so far this week = 0

Meme of the day - 👀 😂

Health and Fitness ... Move More = Live Longer - 🏋️‍♀️ 🏃

Weekly goals -

• Gym - 5 times …. 20,000 steps per day

• Run - 0 … Im still injured with my knee … But im making sure my average steps are 20,000 per day. Gotta keep up the cardio

• Boxing - 0

Results so far -

• Gym - 1

• Run - 0

• Boxing - 0

Yesterdays Steps - 24,362

Loads of self storage love,

Dean ❤️ 🙃