Sorry!!! I messed up yesterday

GM Store Nation,

BIG apologies for yesterdays newsletter folks!!

My figures didnt update so we were displaying Mondays data (However I still got 100% feedback … You guys are way way too kind)!

It was 100% my fault BUT i think Chris Williams has to shoulder some of the blame 😆 

We were in Wrexham together as he was doing a site survey for me and I was rushing the newsletter to get it done before our dinner date 💔 so I obviously made mistakes in putting the data …

Sorry its all perfect today 😃 

Letss do Thiisss ...

Here's what coming your way today :- 😱 😎 🎯

🤐 A Self Storage Tip - The Rule Of 4

🤝 3 Self Storage News Stories

🧐 Yesterdays figures for each facility

🥸 1 Meme of the day

Self Storage Tip - 💡 💰 🤑

This is a goodie …

The rule of 4

A business becomes very valuable when your customers interact with you 4 times in quick succession (an interaction is some sort of payment)

So for example a wedding hire business or a wedding venue or a travel company or a jewellery shop … ETC ETC ….

They are all very difficult business to run, why? I hear you ask.

Because you aren’t getting repeat customers, they buy from you once and dont buy from you for a long time … if ever.

You have to start your marketing all over again … You have to constantly find new customers.

Valuable businesses have multiple interactions

GUESS WHAT STORAGE FRIENDS ….

Self Storage is said business …. Our customers have multiple interactions with us

Customers are set up as reoccurring payments … The most valuable of all business.

This is a beautiful business module and one I massively appreciate

PS If your customers aren’t set up on Stripe or Direct Debit then you most get this implemented

I learnt about the law of 4 from James Sinclair

Industry News -  🧐

• 1 - "Five Star Storage Strengthens Marketing Team with Eric Gardner as Director of Marketing"

• Eric Gardner has been hired as the Director of Marketing for Five Star Storage 🤩

• He will be responsible for developing and implementing marketing strategies, enhancing brand recognition, expanding market reach, and driving customer engagement 📈

• Eric brings a proven track record of success in marketing and a deep understanding of consumer behavior and market trends 💡

• Five Star Storage specializes in the acquisition, development and management of self-storage 🔑

• 2- "Find the Right Fit for Your Self-Storage Facility: Tips for Efficiently Recruiting Quality Candidates"

• Finding quality job candidates for self-storage facilities is a sophisticated process 🤔

• Self-Storage Talk online community provides advice and ideas for discovering and enticing potential hires 💡

• Hang a “help wanted” sign in the window is no longer a viable way to fill positions 🚫

• Don't lose precious time when sourcing quality applicants with the right attributes and skills 🕐

• 3 - "Heartbreaking Loss: Surrey Family Left Devastated After Self-Storage Fire Destroys Belongings"

• 💔Surrey family, Laura and Simon Davies, left heartbroken after devastating self-storage fire in Byfleet destroyed nearly all of their belongings 🔥

• 💰Family still counting the cost as they come to terms with losing valuables, including items belonging to their three-year-old son, Maximus, and irreplaceable collections worth thousands of pounds 💰

• 🤝Outpouring of support with more than £20,000 from 221 donations raised through a GoFundMe to replace some of the lost items 🤝

• 🤔Family still in the process of collecting receipts for their insurance claim and have not ruled out also claiming compensation from Access Self Storage 🤔

The fun bit - My business .... Bare Butt Naked! 😲 🤫 🤭

Willerby (Hull) My big site -

• 2 Reservations

• 2 Move In's

• 1 Move outs

Month to Date -

• DOWN 405 Sq Ft for the month

Reservations so far this week = 7

Move ins so far this week = 4

Clough Rd Figures .... The Automated Site

• 0 Reservations

• 1 Move ins

• 0 Move out

Month to Date -

• MINUS 55

  SQ FT Up for the month so far.

Reservations so far this week = 2

Move ins so far this week = 2

Beverley ... My baby ... My first site! -

• 0 Reservation

• 0 Move in

• 0 Move Out

Month to Date -

• MINUS 240 Sq Ft for the month

Reservations so far this week = 0

Move ins so far this week = 1

Wrexham's Figures (Indoor) ... My First acquisition

Reservations so far this week = 2

Move ins so far this week = 0

Meme of the day - 👀 😂

Health and Fitness ... Move More = Live Longer - 🏋️‍♀️ 🏃

Weekly goals -

• Gym - 4 times

• Run - 50 K

• Boxing - 2

Results so far -

• Gym - 2

• Run - 18k

• Boxing - 1

Yesterdays Steps - 17,637

Loads of self storage love,

Dean ❤️ 🙃