Shurguard 62 Million Euros Acquisition 😲

GM Store Nation,

VERY quiet day yesterday but that was mainly because our website was hacked for the most of the day … Yep, not great BUT, its back on line now 😅

Just a reminder to make sure you keep checking your website and your updating plugins etc

Ok on to yesterdays results -

• 0 Reservations

• 2 Move Ins

• 3 Move Outs

Lets … Do … This …

Here's what coming your way today :- 😱 😎 🎯

🤐 A Self Storage Tip - “Scarcity Sells!! Are you using it??”

🤝 3 Self Storage News Stories

🧐 Yesterdays figures for each facility

🥸 1 Meme of the day

Self Storage Tip - 💡 💰 🤑

Scarcity Sells!! Are you using it ?

Here’s an example in the travel industry …. Ha this gets me EVERY TIME ☀️🕶

See that “RED” box?? “Only 1 Left” ??

AGGGHHHH I want to stop writing this newsletter and book it 😱

Companies like Jet2 do this because it works

So how can we do this in storage??

Simple, Here’s a pic of scarcity at work on my site -

To be honest we could do with sharpening up the design here … But you get the point ….

“Only X Rooms left”

Scarcity really does work …. But my one ask is that you dont use fake scarcity like the story below 🙄 ….

When I was selling caravans (statics) I knew a company that would put “SOLD” on the caravan because they new prospects would say …

“If it wasn’t sold I would have bought it”

Then the old sales jargon would come out, the sales person would say … “I can’t promise anything …. butttt I might be able to get hold of another one just like this”

10 Mins later, Would you believe it … The sales person would find the exact same caravan (literally the exact one …. It was the one on the show ground that said “sold”)

BOOM a sale.

Don’t do that ❌

BUT do have scarcity in some way shape or form ✅ It really does prompt a prospect to make a decision

Industry News -  🧐

• 1 - Shurguard 62 Million Euros Acquisition 😲

• 2 - Are income stocks in 2023 a once-in-a-decade chance to get rich?

• Very interesting returns from Safestore since 2013

• 3 - A Top Broker’s Tips on the Self-Storage Market

The fun bit - My business .... Bare Butt Naked! 😲 🤫 🤭

Willerby (Hull) My big site -

• 0 Reservations

• 1 Move In's

• 2 Move outs

Month to Date -

• 240 Sq Ft Up

Reservations so far this week = 0

Move ins so far this week = 1

Clough Rd Figures .... The Automated Site

• 0 Reservations

• 1 Move in

• 0 Move outs

Month to Date -

• 845 Sq Ft Down!

Reservations so far this week = 0

Move ins so far this week = 1

Beverley … My Baby (First site)

• 0 Reservation

• 0 Move in

• 1 Move Outs

Month to Date -

• 70 DOWN Sq Ft for the month

Reservations so far this week = 0

Move ins so far this week = 0

Wrexham's Figures (Indoor) ... My First acquisition

Reservations so far this week = 0

Move ins so far this week = 0

Meme / GIF of the day - 👀 😂

Health and Fitness ... Move More = Live Longer - 🏋️‍♀️ 🏃

Weekly goals -

• Gym - 5 times …. 20,000 steps per day

• Run - 15 k … Knee starting to get better WHOOOPPP!

• Boxing - 0

Results so far -

• Gym - 1

• Run - 5k

• Boxing - 0

Yesterdays Steps - 21,628

Loads of self storage love,

Dean ❤️ 🙃