A Self Storage Tip To Increase Conversions!!

Hey There Store Nation... Thank you for joining me on this fine Wednesday morning!

We're EVOLVING!!! 

I want to produce the very best newsletter I can ... I'm totally aware to read this newsletter your giving up your most valuable asset ....  Your time!

So I need to make it FRIGGING awesome and as valuable as possible for you. 

With that in mind I am changing my "final thoughts" section for a "Self Storage Tip" section.

The tip is aimed at improving your business, giving you more time and making you more money! 

OOOHHHHHH ... I know, i know, you dont just like it, you bloody LOVE IT ..... Right??? :-) 

Todays a good one ... im starting HOTT!!

Right, no pressure ....

Letss do Thiis ... 

Here's what coming your way today :-

• Industry News -

• How much we've invoiced so far this month

•  Yesterday's Figures ... How did we do?!

• Meme of the day - 3 memes for you today folks!

• Self Storage Tip ... Im coming in HOTT!!

Industry News -

• 1 - A look at self storage trends!

This is actually an old article ... But I came across it yesterday and thought it was fascinating reading so I wanted to share. 

Its a Self Storage Demand Study from America.

Its interesting to me because it shows even in a more mature market like America selfr storage continues to grow!

https://product.costar.com/home/news/shared/1180698715

• 2 - Self Storage proposed for Shopping Plaza!

Gone have the days in America where a self storage facility is down a run down industrial estate .... Now they are moving into shopping plaza's 

Wont be long before this is happening in the UK ... I keep saying it ... The better the position of your storage the more longevity you have and ultimately it will be worth more ...

... Yesss i get the cost is more but thats the price you pay 

https://www.wbjournal.com/article/self-storage-facility-proposed-for-fitchburg-shopping-plaza

• 3 - CBRE buys 8,697 units over 14 self storage sites for undisclosed amount.

I may have mentioned this one before ... Theres so many bloody acquisitions in America, I cant keep up haha. 

Either way, this is a different article and worth a read. There is consolidation happing in America .... It WILL happen in the UK in the next decade as well 

https://labusinessjournal.com/real-estate/cbre-buys-self-storage-portfolio/

TRUE PERIOD REVENUE (Basically invoices sent so far this month)

Beverley -

Willerby -

Wrexham -

The fun bit - My business .... Bare Butt Naked! 

Willerby Figures .... The BIG One 

Yesterdays Results -

• 2 Res today

• 1 Move In's

• 4 Move outs

• Look at those quotes!!

Month to Date -

• PLUS 230 Sq Ft up for the month

Reservations so far this week = 2

Move ins so far this week = 2

Clough Rd Figures .... The Automated Site

Yesterdays results -

• 2 Reservations

• 0 Move ins

• 0 Move out

Month to Date -

• 735 SQ FT Up for the month so far.

Reservations so far this week = 2

Move ins so far this week = 0

Beverley ... My baby ... My first site! -

Yesterdays results -

• 0 Reservation

• 0 Move in

• 0 Move Out

Month to Date -

• PLUS 90 Sq Ft Up for the month

Reservations so far this week = 1

Move ins so far this week = 0

Wrexham's Figures (Indoor) ... My First acquisition  

• DOWN 325 Sq Ft Down for the month so far

TOTALS -

Reservations so far this week = 4

Move ins so far this week = 1

Self Storage Meme of the day -

Self Storage Tip -

Want to improve your conversion rates substantially??

It's a lot simpler than you think ...

You have to get hold of your prospects and speak to them. 

We have seen a dramatic increase in conversions since we been aggressively trying to make contact with our prospects earlier ... The closer to the quote time the better.

Operators fall in to three categories when dealing with quotes -

• Operator 1 - Doesnt call their quote/prospects back after the initial quote ... They believe if the customers wants to reserve the unit they will call them. That could happen but its unlikely .... DONT BE THAT COMPANY!!  

• Operator 2 - Calls the quote/prospect back but if they dont answer they dont call back. Again falling it the mindset that if need storage they will call us .... Dont be this company either

• Operator 3 - Calls the quote/prospect back within 5 minutes of the quote coming through (They know the prospect is hotter the quicker you call them). If they dont answer they set their CRM system to remind to call them back. Thats not all, they follow up via text and email and even send a Bonjoro message. Operator 3 knows if they just speak to the prospect the chances of a reservation dramatically increases! BE MORE OPERATOR 3 .... They reserve more units than the other two operators!!

We've done a deep dive into this recently. We are converting at well over 50% when we actually speak to the prospect. Thats a massive increase on national conversion rates 

So the takeaway here is ... Speak to that prospect!!

Loads of storage man love :-)

Dean

Health and Fitness ... Move More = Live Longer   -

Weekly goals -

• Gym - 5 times 

• Run - 50 K 

Results so far  - 

• Gym - 1

• Run - 18.5k

Yesterdays Steps - 29,565 ... Smashed it!