The Second Order Effect Of Self Storage

Good Morning Store Nation,

Were getting RAVE reviews on our Self Storage Secrets Course

Were adding 3 more modules next launch …

• PPC Training - How to run and manage your own PPC (Laura Mox)

• Financial Literacy - How to do cash flows, monthly management accounts etc (Dan Bradbury)

• Remote Sites - How to run a remote site (Gavin Shields and Meee)

Join the waiting list below and be the first to get access on our next launch

No move outs yesterday 🫶 Whoop Whoop

Yesterdays Stats …

• 4 Reservations

• 7 Move Ins

• 0 Move Outs

Lets … Do … This …

Here's what's coming your way today 😎🎯

🤐 A Self Storage Tip - “The Second Order Effect”

🤝 3 Self Storage News Stories

🧐 Yesterday’s figures for each facility

🥸 1 Meme of the day

Self Storage Tip 💡 💰

The Second Order Effect

What is Dean on about … He’s finally lost it this time 😂

Haha … not quite 

Let me give you an example of The Second Order Effect …

The Second Order Effect of the gold rush was selling pickaxes 

During the gold rush, people needed pickaxes to mine for gold 

The demand increased because pickaxes were the second order effect 

What is The Second Order Effect of self storage?

You don’t need to open a self storage facility to take advantage of the boom in self storage 

The Second Order Effect of self storage comes in many forms 

It could be -

Website Services 

PPC Management 

SEO Management 

Software - CRM 

Indoor Fit Outs 

Mezzanine Floor Sales 

Signs 

Container Sales

Container Accessories  

Security 

Etc Etc 

The list is endless

When you see a growing market or a movement ask yourself …

Where is the Second Order Effect here 

Find it and you find an opportunity

Industry News 🧐

• UK Self-Storage Companies Launch Storers' Den Competition for Facility Operators (PSSST … I have 5 sites, not 4 haha)

• Buy Safestore shares … Boring but BRILLIANT

• Excuses, Excuses! Outlandish Reasons Given by Self-Storage Tenants for Not Paying Their Rent

The Fun Bit - My Business .... Bare Butt Naked! 😲 🤫 🤭

Willerby (Hull) … My Big Site

• 1 Reservations

• 4 Move Ins

• 0 Move Outs

Month to Date -

• PLUS 2005 Sq Ft

Reservations so far this week = 7

Move Ins so far this week = 8

Clough Rd Figures ... The Automated Site

• 0 Reservations

• 0 Move Ins

• 0 Move outs

Month to Date -

• PLUS 560 Sq Ft

Reservations so far this week = 3

Move Ins so far this week = 1

Beverley … My Baby (First Site)

• 2 Reservation

• 1 Move Ins

• 0 Move Outs

Month to Date -

• MINUS 100 Sq Ft

Reservations so far this week = 3

Move Ins so far this week = 2

Wrexham's Figures (Indoor) ... My First Acquisition

• 1 Reservation

• 1 Move Ins

• 0 Move Outs

Month to Date -

• PLUS 270 Sq Ft

Reservations so far this week = 3

Move Ins so far this week = 1

Mansfield Figures … My New Site

• 0 Reservation

• 1 Move Ins

• 0 Move Outs

Month to Date -

• PLUS 695 Sq Ft for the month

Reservations so far this week = 4

Move Ins so far this week = 3

Meme / GIF of the day - 👀 😂 

Health and Fitness ... Move More = Live Longer - 🏋️‍♀️ 🏃

Weekly goals -

• Gym - 4 times

• Run -25 miles

• Boxing - 0

Results so far -

• Gym - 0

• Run - 11 Miles

• Boxing - 0

Yesterday’s Steps - 21,271

Loads of self storage love,

Dean ❤️ 🙃