Scarcity Sells!! Are you using it ? 🤷‍♂️

Goood Morning Store Fam..A..Lam

Bit late with the newsletter today …. Spent all day in the car travelling back from Scotland …. And Im still not back ha 🥺

On to yesterday’s results …..

Self Storage Secrets Course Waiting List

Yesterdays Stats …

• 6 Reservations

• 2 Move Ins

• 1 Move Outs

Lets … Do … This …

Here's what's coming your way today 😎🎯

🤐 A Self Storage Tip - “”

🤝 3 Self Storage News Stories

🧐 Yesterday’s figures for each facility

🥸 1 Meme of the day

Self Storage Tip 💡 💰

We have employed an ABSOLUTE ROCKSTAR at Store More 🙌

Her name is ….

Drum Role 🥁 🥁

CHARLENE BURNS

Welcome to team - “ABSOLUTE ROCKSTARS” Charlene 🙌 😂

Charlene is Ex Safe Store Manager (Safe Store Manager of the year!) and ex Safe Store Sales Trainer

Charlene started on Monday and straight away expressed her love of the scarcity tactic

Soooooo I thought id mention it in todays email

Scarcity Sells!! Are you using it ?

Here’s an example in the travel industry …. Ha this gets me EVERY TIME ☀️🕶

See that “RED” box?? “Only 1 Left” 

AGGGHHHH I want to stop writing this newsletter and book it 😱

Companies like Jet 2 do this because it works 

So how can we do this in storage?? 

Simple, Here’s a pic of scarcity at work on my site - 

To be honest we could do with sharpening up the design here … But you get the point ….

“Only X Rooms left”

Scarcity really does work …. But my one ask is that its not fake scarcity like the story below 🙄

When I was selling caravans (statics) I knew a company that would put “SOLD” on the caravan because they new people would say … 

“If it wasn’t sold I would have bought it” 

Then the old sales jargon would come out, the sales person would say … “I can’t promise anything …. butttt I might be able to get hold of another one just like this” 

10 Mins later, Would you believe it … The sales person would find the exact same caravan (literally the exact one …. It was the one on the show ground that said “sold”) 

BOOM a sale. 

Don’t do that ❌

BUT do have scarcity in some way shape or form ✅ It really does prompt a prospect to make a decision

Theres many forms of scarcity ….

Theres scarcity in your website copy …. But there is also scarcity in your sales scripts as well!

Scarcity is so powerful and we really should be tapping into this power 🔥

Industry News 🧐

• The Glory of Green Building: Eco-Friendly Options for Today’s High-Performance Self-Storage Developments

• Confused About Keyword Research? Watch This Primer to Help Your Self-Storage Online-Marketing Strategy

• The Final Stretch: Adding the Finishing Touches to a Nearly Complete Self-Storage Development

The Fun Bit - My Business .... Bare Butt Naked! 😲 🤫 🤭

Willerby (Hull) … My Big Site

• 4 Reservations

• 0 Move Ins

• 0 Move Outs

Month to Date -

• PLUS 125 Sq Ft

Reservations so far this week = 10

Move Ins so far this week = 5

Clough Rd Figures ... The Automated Site

• 0 Reservations

• 1 Move Ins

• 0 Move outs

Month to Date -

• MINUS 110 Sq Ft

Reservations so far this week = 6

Move Ins so far this week = 4

Beverley … My Baby (First Site)

• 0 Reservation

• 1 Move Ins

• 0 Move Outs

Month to Date -

• MINUS 160 Sq Ft

Reservations so far this week = 2

Move Ins so far this week = 1

Wrexham's Figures (Indoor) ... My First Acquisition

• 2 Reservation

• 0 Move Ins

• 0 Move Outs

Month to Date -

• PLUS 35 Sq Ft

Reservations so far this week = 2

Move Ins so far this week = 1

Mansfield Figures … My New Site

• 0 Reservation

• 0 Move Ins

• 1 Move Outs

Month to Date -

• MINUS 175 Sq Ft for the month

Reservations so far this week = 4

Move Ins so far this week = 2

Meme / GIF of the day - 👀 😂

Health and Fitness ... Move More = Live Longer - 🏋️‍♀️ 🏃

Weekly goals -

• Gym - 3 times

• Run - 25 miles

• Boxing - 0

Results so far -

• Gym - 0

• Run - 7 Miles

• Boxing - 0

Yesterday’s Steps - 11,019

Loads of self storage love,

Dean ❤️ 🙃