Its RAINING Reservations ... 9 Yesterday!!

Well helloo there … Fancy seeing you here 😄

What a day yesterday was!!!

9 Blooming reservations … Well it was actually 10 but because this Beverley customer cancelled last time we havent put her down as an official res just yet

Lets dive in for a closer look

Letss do Thiisss ...

Ohhhh … Sorry, before I go on I just want to say a MASSIVVEEEE thank you to the marathon running legend that is Oli Dunn!

Oli has helped me find an amazing sales person in literally a week!!! If you need any recruitment tips or help … Hit reply and I will introduce you to Oli. 😇

Here's what coming your way today :- 😱 😎 🎯

🤐 A Self Storage Tip - How much should we spend on marketing?

🤝 3 Self Storage News Stories

🧐 Yesterdays figures for each facility

🤑 My takings so far for 3 of the 4 sites

🥸 2 Meme’s of the day

Self Storage Tip - 💡 💰 🤑

What % of your revenue should be spent on marketing ?? 😮‍💨 

This is a great question to be asking

What do I spend ?

My revenue is around the £1.3 million

I currently spend around £4,500 each month on adds

That’s £54,000 a year

That’s 4% of my revenue on adds

Please bare in mind when you first open your facility the percentage will be a lot higher because there is less revenue

When you have mature sites the percentage will be lower

I think a solid rule of thumb for a mature site should be around 4-5%

Self Storage spend less than most industries … According to Google

The average B2C company should spend between 5 - 10% of revenue

I think the main advice I can give is know your numbers …

If you know your CTA (cost to acquire) a customer and you know your LTV (life time value) of a customer and the cost to acquire is less than the life time value you shouldn’t have a limit

If its this sort of ratio = Putting £50 on the floor and picking up £300 … Then keep spending!

There shouldn’t be a limit or a % of revenue … Your marketing then becomes an investment not a cost

Just keep a close eye on the numbers

Industry News -  🧐

• 1 - Last week I highlighted QR Codes as a self storage tip … So its only fair that I highlight the risks with QR codes

Very interesting read! And certainly scams are something to be mindful about!

• 2 - Do your customers dodge signing up??

ISS go through the reasons why customers dont sign up and what you can do about it!

• 3 - A big Acquisition … In America, where else!!

Gantry have secured a $40 million funding for over 250,000 sq ft of rentable storage space over 4 facilities!

Ha they could buy my sites for 40 million if they fancied it … Mind you I only have 80,000 sq ft of rentable space … I am increasing all the time though!! 🤣

The fun bit - My business .... Bare Butt Naked! 😲 🤫 🤭

Willerby (Hull) My big site -

Yesterdays Results -

• 7 Reservations …. Couldnt even fit them all in the reservations box 🤪 

• 1 Move In's

• 0 Move outs

Month to Date -

• PLUS 1,260 Sq Ft for the month

Reservations so far this week = 10

1Move ins so far this week = 3

Clough Rd Figures .... The Automated Site

Yesterdays results -

• 1 Reservations

• 0 Move ins

• 0 Move out

Month to Date -

• PLUS 335 SQ FT Up for the month so far.

Reservations so far this week = 4

Move ins so far this week = 2

Beverley ... My baby ... My first site! -

Yesterdays results -

• 0 Reservation

• 1 Move in

• 0 Move Out

Month to Date -

• 280 Sq Ft Up for the month

Reservations so far this week = 2

Move ins so far this week = 1

Wrexham's Figures (Indoor) ... My First acquisition

Reservations so far this week = 1

Move ins so far this week = 1

TRUE PERIOD REVENUE (Invoices sent so far this month) 🤑

Beverley -

Willerby -

Wrexham -

Self Storage Meme of the day - 👀 😂

Health and Fitness ... Move More = Live Longer - 🏋️‍♀️ 🏃

Weekly goals -

• Gym - 4 times

• Run - 50 K

Results so far -

• Gym - 2

• Run - 27 k

Yesterdays Steps - 30,076 … Had to get over that 30K 😀 

Loads of self storage love,

Dean :-) ❤️