My Price Increase Letter 🧐

Goood Day Store Fam..A..Lam

I finally have a day in the office today before we whizz away tomorrow for our final holiday of the summer (3 nights in a our caravan 🙌)

Cant lie feel slightly bummed that summer is coming to an end ….

But is bitter sweat as im looking forward to the kids going back to school so I can get some work done 😎

On to the newsletter ….

• 5 Reservations

• 2 Move Ins

• 4 Move Outs

Lets … Do … This …

Here's what's coming your way today 😎🎯

🤐 A Self Storage Tip - “My Price Increase Letter”

🤝 3 Self Storage News Stories

🧐 Yesterday’s figures for each facility

🥸 1 Meme of the day

Self Storage Tip💡 💰

I get loads of questions about my price increase letter

So today I’m sharing the exact letter we send out

PLLEAAASSSEEEEE don’t do what I used to do and justify the price increase to the customer ❌

I used to send a letter out and say the increase is happening because we’re improving this, that and this and that ….

It was almost an apology to the customer.

Netflix don’t justify it by saying we are increasing the production of more series … They just say your price is increasing to X

To be fair it’s probably a good time to shout out Dave Davies here because it was him who taught me this 5 plus years ago … and he was spot on.

Keep it very simple … Don’t justify it … If you do justify it, it comes across like you’re asking permission

Anyway … Here’s my price increase letter we send out below.

It’s simple and straight to the point

You have full permission to steal it ✌️

*** In tomorrow’s newsletter I’m going to run through how we handle a Price Increase Push Back 👀

Industry News🧐

• Stor-Age lifts occupancy increases in their UK stores

• The growing trend of self-storage among millennials

• US self-storage supplier embraces community solar on 1,000 rooftops

The Fun Bit - My Business .... Bare Butt Naked! 😲🤫🤭

Yesterday’s Results -

Willerby (Hull) … My Big Site

• 3 Reservations

• 0 Move Ins

• 1 Move Outs

Month to Date -

• PLUS 760 Sq Ft

Reservations so far this week = 3

Move Ins so far this week = 2

Clough Rd Figures ... The Automated Site

• 0 Reservations

• 1 Move Ins

• 1 Move outs

Month to Date -

• MINUS 2015 Sq Ft

Reservations so far this week = 2

Move Ins so far this week = 4

Beverley … My Baby (First Site)

• 0 Reservation

• 0 Move Ins

• 0 Move Outs

Month to Date -

• PLUS 10 Sq Ft

Reservations so far this week = 1

Move Ins so far this week = 0

Wrexham's Figures (Indoor) ... My First Acquisition

• 0 Reservation

• 0 Move Ins

• 1 Move Outs

Month to Date -

• MINUS 140 Sq Ft

Reservations so far this week = 0

Move Ins so far this week = 3

Mansfield Figures

• 2 Reservation

• 1 Move Ins

• 1 Move Outs

Month to Date -

• PLUS 1495 Sq Ft

Reservations so far this week = 3

Move Ins so far this week = 3

Glasgow

• 0 Reservation

• 0 Move Ins

• 0 Move Outs

Month to Date -

• PLUS 1120 Sq Ft

Reservations so far this week = 0

Move Ins so far this week = 1

Meme / GIF of the day -👀😂

Health and Fitness ... Move More = Live Longer - 🏋️‍♀️ 🏃

Weekly goals -

• Gym - 2 times

• Run - 40 miles

• Boxing - 0

Results so far -

• Gym - 0

• Run - 11.5 Miles

• Boxing - 0

Yesterday’s Steps - 9,192

Loads of self storage love,

Dean ❤️ 🙃