New 134 Container Site To Open In ...

Goood Day Store Fam..A..Lam

So so blooming sorry this email is late ….

If i’m honest, i’ve been that blooming busy I forgot all about 🥹

I know I know what a wallllyyyyy …. Sorry guys

Another great day for reservations yesterday … Honestly this does not feel like January 🥳

22 for the week as of Thursday evening 🚀

Lets not get too excited though … Its not spring yet

Just a quick update …

Me and the team have been looking at some new sites and a couple of acquisitions of late …

Hopefully we will have something to tell you next week

I promised Gary (COO) that we would have at least 13 sites by the end of 2026

Hahah … That’s 7 sites I need to open …

We do have 4 at heads of terms so I only need to find or buy 3

I don’t think finding them is the problem … Finding the cash is gonna be the problem 💸

Errr might start a Go Fund Me 😜 

(kidding by the way 😁)

Right lets thisss …. Have a great weekend kids

Here’s today’s newsletter …

• 5 Reservations

• 2 Move Ins

• 5 Move Outs

Lets … Do … This ….

Here's what's coming your way today 😎🎯

🤐 A Self Storage Tip - “Beverley Monthly Figures“

🤝 3 Self Storage News Stories

🧐 Yesterday’s Figures For Each Facility

🥸 1 Meme of the Day

Self Storage Tip 💡 💰

Highlights

• 10 reservations which is 4 more compared to December 2024.
   

• Conversion rate at 30.30% is the second highest since June 2024 & is up by 10% compared to December 2024.
   

• Contact made from quotes was 63.64%.
   

• Sq.ft. moved in at 710 is 420 more compared to December 2024 & is the highest amount of sq.ft. moved in for December on record.
   

• Sq.ft occupied increased by 935 from December 2024 to December 2025- 6,345 to 7,280.
   

• True Period Revenue has increased by £2,321.07 from December 2024 to December 2025 – from £16,926,41 to £19,247.48 .This is around £30k extra revenue each year 
   

• Sq.ft. occupied has increased by 935 from December 2024 to December 2025 from 6,345 to 7,280.

Concerns

• 33 quotes – this is 3 more compared to December 2024, however we would have expected this to have increased by a higher amount.
   

• 33 is also 24 less than November which is a significant drop even for December and this is the first time since December 2025 we have not reached at least 40 quotes.
   

• Sq.ft. moved out at 1,490 is the second highest amount of move outs during 2025 & is 1,065 more compared to December 2024.
   

• Net sq.ft. result of negative 780 is the lowest net result since December 2022 & is 645 more compared to December 2024.
   

• Churn rate at 18.49% is the highest rate since July 2025 & is 12% higher compared to December 2024.
   

• Insurance average sold to new move ins at £6,285 below target of £6,500.

Actions

• Monitor quote levels to ensure they are not decreasing, check with Digital first- January 2025 we had 55 quotes, we would expect to achieve a higher amount this January.
   

• Look at reason for move outs 

Score

 6/10

Industry News 🧐 

• Rishton Paper Mill site earmarked for 134 storage containers

• Earnings call transcript: Safestore’s H2 2025 revenue grows 4.9%, stock rises

• Former paper mill site to become storage centre

The Fun Bit - My Business .... Bare Butt Naked! 😲🤫🤭

Yesterday’s Results -

Willerby (Hull) … My Big Site

• 1 Reservations

• 1 Move Ins

• 1 Move Outs

Month to Date -

• MINUS 670 Sq Ft

Reservations so far this week = 6

Move Ins so far this week = 3

Clough Rd Figures ... The Automated Site

• 1 Reservations

• 0 Move Ins

• 2 Move outs

Month to Date -

• PLUS 430 Sq Ft

Reservations so far this week = 6

Move Ins so far this week = 3

Beverley … My Baby (First Site)

• 0 Reservation

• 0 Move Ins

• 0 Move Outs

Month to Date -

• PLUS 20 Sq Ft

Reservations so far this week = 2

Move Ins so far this week = 0

Wrexham's Figures (Indoor) ... My First Acquisition

• 0 Reservation

• 1 Move Ins

• 1 Move Outs

Month to Date -

• MINUS 75 Sq Ft

Reservations so far this week = 1

Move Ins so far this week = 2

Mansfield Figures

• 2 Reservation

• 0 Move Ins

• 0 Move Outs

Month to Date -

• MINUS 270 Sq Ft

Reservations so far this week = 5

Move Ins so far this week = 3

Glasgow

• 1 Reservation

• 0 Move Ins

• 1 Move Outs

Month to Date -

• PLUS 80 Sq Ft

Reservations so far this week = 2

Move Ins so far this week = 1

Meme / GIF of the day -  👀😂

Health and Fitness ... Move More = Live Longer - 🏋️‍♀️ 🏃

Weekly goals -

• Gym - 3 times

• Run - 25miles

Results so far -

• Gym - 0

• Run - 14.5 Miles

Yesterday’s Steps - 17,184

Loads of self storage love,

Dean ❤️ 🙃