Lower Churn, Higher Confidence

Goood Morniingggg Store Fam..A..Lam

Lets dooo this ….

Here’s today’s newsletter …

• 6 Reservations

• 5 Move Ins

• 7 Move Outs

Lets … Do … This ….

Here's what's coming your way today 😎🎯

🤐 A Self Storage Tip - “Lower Churn, Higher Confidence: The Self Storage Retention Revolution“

🤝 3 Self Storage News Stories

🧐 Yesterday’s Figures For Each Facility

🥸 1 Meme of the Day

Self Storage Tip 💡 💰

Lower Churn, Higher Confidence: The Self Storage Retention Revolution

We’re again looking at the industry reports for 2025 

Ever wondered why self storage is considered one of the most stable real estate investments? The secret lies in customer retention—and the latest numbers tell a compelling story.

Churn (the bain of my life, haha)—the percentage of customers who move out each year—is one of the most revealing performance indicators in self storage. Here’s what the data shows:

• Pre-pandemic (2015-2019): Churn steadily dropped from 131% to 117.5%, as more customers stayed longer.

• Pandemic Impact: Churn hit a record low of 76.5% in 2021, as people and businesses held onto their storage units. Ha and wasn’t allied out of their house, I guess helped 

• Recent Stability: Since then, churn has rebounded but remains steady and low, ranging from 97.5% in 2023 to 96.6% in 2025—about 20 points below the old average.

Why Does This Matter?

• Predictable Revenue: Lower churn means more customers are sticking around, making income streams more reliable.

• Higher Customer Lifetime Value: Longer stays mean each customer is worth more over time

• Reduced Costs: Fewer move-outs translate to less spent on marketing and re-letting units.

• New Challenge: With fewer people moving out, there’s a smaller pool of natural replacements—making customer service and retention even more important.

Spotlight on Mature Stores:

• Mature store churn jumped from 68.4% in 2024 to 97.2% in 2025, showing a shift in how established locations retain customers. This signals both opportunity and the need for continued focus on delivering value to long-term clients.

The Bottom Blooming Line:

Self storage is entering a new era of stability. Lower churn rates mean more predictable income and less risk—making this sector an even more attractive choice for investors seeking resilience and steady growth.

Ha, as you can tell, I blooming well love this industry 

Wanna take my FREE Masterclass: https://www.mrselfstorage.com/self-storage-investing-academy

Application to work with us: https://docs.google.com/document/d/1u-XTpsyeNLjf_AVbbHxmQ2difx71vQ9NmCPaV-1_lSI/edit?usp=sharing

Industry News 🧐 …

• Mayor officially opens new Safestore at Watford Riverwell

• Safestore highlights self-storage strategy, shares linked to UK real estate sentiment

• Holiday lets, storage containers and demolition among latest Swale planning applications

The Fun Bit - My Business .... Bare Butt Naked! 😲🤫🤭

Yesterday’s Results -

Willerby (Hull) … My Big Site

• 0 Reservations

• 1 Move Ins

• 3 Move Outs

Month to Date -

• MINUS 515 Sq Ft

Reservations so far this week = 0

Move Ins so far this week = 1

Clough Rd Figures ... The Automated Site

• 1 Reservations

• 2 Move Ins

• 1 Move outs

Month to Date -

• PLUS 585 Sq Ft

Reservations so far this week = 1

Move Ins so far this week = 2

Beverley … My Baby (First Site)

• 0 Reservations

• 0 Move Ins

• 1 Move outs

Month to Date -

• MINUS 60 Sq Ft

Reservations so far this week = 0

Move Ins so far this week = 0

Wrexham's Figures (Indoor) ... My First Acquisition

• 3 Reservation

• 0 Move Ins

• 0 Move Outs

Month to Date -

• MINUS 215 Sq Ft

Reservations so far this week = 3

Move Ins so far this week = 0

Mansfield Figures

• 2 Reservation

• 1 Move Ins

• 2 Move Outs

Month to Date -

• MINUS 65 Sq Ft

Reservations so far this week = 2

Move Ins so far this week = 1

Glasgow

• 0 Reservation

• 1 Move Ins

• 0 Move Outs

Month to Date -

• PLUS 320 Sq Ft

Reservations so far this week = 0

Move Ins so far this week = 1

South Shields

• 0 Reservation

• 0 Move Ins

• 0 Move Outs

Month to Date -

• 0 Sq Ft

Reservations so far this week = 0

Move Ins so far this week = 0

Meme / GIF of the day -  👀😂

Health and Fitness ... Move More = Live Longer - 🏋️‍♀️ 🏃

Weekly goals -

• Gym - 5 times

• Run - 15 miles

Results so far -

• Gym - 0

• Run - 4 Miles

Yesterday’s steps - 23,282

Loads of self storage love,

Dean ❤️ 🙃