What I look for in a new location 🤔

GM Store Nation …

So very sorry I didn’t manage to get a newsletter out yesterday …. I was travelling all day and just couldn’t find the time!

The good news is im back from my holibobs so these newsletters will be coming at you like clockwork from now on ✌️

Good day yesterday for the revenue and we managed 5 reservations 💪

Yesterdays Stats …

WILLERBY:

BEVERLEY:

CLOUGH ROAD: 

WREXHAM: 

MANSFIELD: 

• 5 Reservations

• 4 Move Ins

• 4 Move Outs

Lets … Do … This …

Here's what coming your way today :-)  😎 🎯

🤐 A Self Storage Tip - “what I look for in a new location ???”

🤝 3 Self Storage News Stories

🧐 Yesterday’s figures for each facility

🥸 1 Meme of the day

Self Storage Tip - 💡 💰 🤑

I get asked a heck of a lot about what I look for in a new location 

I think it’s fairly simple …. This is how I think about it 

YOU HAVE TO STAND OUT IN SOME WAY >>> YOU HAVE TO BRING SOMETHING TO THE TABLE THAT NO ONE ELSE DOES >>>> 

YOU HAVE TO HAVE A USP! Do you have a competitive advantage?

It could be any of these - 

• Location … 
  Can you out-position the current competition?
  If so that’s a USP  

• Is the Area Under Serviced?
  Currently in the UK its 0.78 Sq Ft per person (don’t forget to add in the Sq Ft you will be bringing into the market) 
  If so that’s a USP … but that USP can’t be defended like the others … That USP could and probably will erode with time

• Quality Of Your Site 
  Is the site higher quality than the others in the area ie app based locks, quality of shop fit 
  If so that’s a USP 

• Offering
  Do you have an offer that no one else in the market has? IE Free Van Hire 
  If so that’s a USP  

• SEO 
  Are the competition been outranked by Facebook pages (yep does happen) and aggregators 

  If so that’s an “IN” for you and an opportunity 

• PPC 
  Is there competition for self-storage keywords in the location … If not again we have an opportunity and something we can work with 

• Technology
  Are the current competition utilising the latest technology? IE Nokey, Online Bookings etc 

• Security 
  Are the other companies monitoring their CCTV, Do they have Motion Sensors in the rooms, DO they have Heat Detection 
  I personally don’t think this is a reason on its own to open but it’s certainly something that’s nice to have other your competition 

• Website 
  Do the competition have a good-looking website, have they invested in their website, do they have videos on the website, testimonials etc 

• REITS IE BIG COMPANIES … The Nationals 
  Are you competing against the bigger companies? Remember they have deeper pockets than you. 

  Whoever can hold their breathe longest in business usually wins … They can hold their breathe longer than me. 
  I will take a bigly on if I have to, but it’s certainly an advantage if I don’t have to 
  I’d rather take on independents than the nationals 

I’m not saying it can’t work without one of the competitive advantages above BUT it certainly will be a lot harder 

I personally would wait until I found a location that could tick at least one of these boxes …. I promise there is LOAAADDSS of opportunities out there

Industry News -  🧐

• Self-Storage Employee Performance Reviews: Stop Dreading These ‘Difficult’ Discussions!

• Self-Storage Operators Discuss Removing Abandoned Vehicles

• Inland Real Estate Group to Acquire Majority Stake in Devon Self Storage

The fun bit - My business .... Bare Butt Naked! 😲 🤫 🤭

Willerby (Hull) My big site -

• 2 Reservations

• 2 Move Ins

• 3 Move Outs

Month to Date -

• MINUS 60 Sq Ft

Reservations so far this week = 6

Move Ins so far this week = 4

Clough Rd Figures .... The Automated Site

• 0 Reservations

• 0 Move Ins

• 1 Move outs

Month to Date -

• PLUS 215 Sq Ft

Reservations so far this week = 4

Move Ins so far this week = 2

Beverley … My Baby (First site)

• 2 Reservation

• 0 Move Ins

• 0 Move Outs

Month to Date -

• MINUS 50 Sq Ft

Reservations so far this week = 2

Move Ins so far this week = 0

Wrexham's Figures (Indoor) ... My First Acquisition

• 0 Reservation

• 1 Move Ins

• 0 Move Outs

Month to Date -

• MINUS 160 Sq Ft

Reservations so far this week = 2

Move Ins so far this week = 2

Mansfield Figures - My New Site

• 1 Reservation

• 1 Move Ins

• 0 Move Outs

Month to Date -

• PLUS 900 …. WHOOOPPPPPP!

Reservations so far this week = 2

Move Ins so far this week = 4

Meme / GIF of the day - 👀 😂 

Health and Fitness ... Move More = Live Longer - 🏋️‍♀️ 🏃

Weekly goals -

• Gym - 0 times …. Im on my holibobs

• Run - 25 k

• Boxing - 0

Results so far -

• Gym - 0

• Run - 14k 🤔 Peleton Tread comes today so we will a big improvement 👏

• Boxing - 0

Yesterday’s Steps - 16,528

Loads of self storage love,

Dean ❤️ 🙃