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Jeffrey Epstein hid secret files in storage units
Plus: Mansfield Jan Figures

Goood Day Store Fam..A..Lam
Againnnn sorry this is later than usual … We’ve been to a Monkey Zoo early this morning.
Last day vibes im afraid in Tenerife … Home tomorrow
Right Letsssss gooooooo
Here’s today’s newsletter …
4 Reservations
3 Move Ins
11 Move Outs
Lets … Do … This ….

Here's what's coming your way today 😎🎯
🤐 A Self Storage Tip - “Mansfield Monthly Figures“
🤝 3 Self Storage News Stories
🧐 Yesterday’s Figures For Each Facility
🥸 1 Meme of the Day
Self Storage Tip 💡 💰


Highlights
143 quotes is the highest amount ever received, is 64 more than last month and 4 more compared to January 2025.
45 reservations which is 22 more than last month and 11 more compared to January 2025.
Conversion rate at 31.47%, this is up by 2.36% from last month and is up by 7.01 % compared to January 2025.
Actual cost of advertising this month for PPC Google per sq. Ft down by £23.78 from last month, from £105.15 to £81.37 .
Google ad spend at £1,790.11 is down by £210.88 compared to January 2025 and we received an 2.87% increase in quotes when comparing January 2025 to January 2026.
Sq.ft. moved in at 2,995 is 1,310 more than last month and 820 more compared to January 2025.
Sq.ft. moved out at 1,855 is 250 less than last month and is the smallest amount of sq. Ft. moved out since July 2025, although is 145 sq.ft. more compared to January 2025.
Net sq.ft result of positive 1,140 is the best result since March 2025, is 675 higher compared to January 2025 & is much improved on last month where we finished negative 420.
21,500 occupied sq. Ft. is the highest figure since we opened, we have increased occupied sq.ft. by 1,855 (9%) from January 2025 to January 2026.
True period Revenue increase by £992.16 from December 2025 to January 2026, with the Revenue hitting the highest ever figure of £39,353.32 .
True Period Revenue increased by £6,409.02 (19%) from £32,944.30 in January 2025 to £39,353.32 in January 2026.
Churn rate at 9.11% is the first time since July it has been under 10% & is down by 1% compared to last month.
Opportunities
5 cancelled reservations at 11.11% is highest since August 2025.
Contact made from quotes at 49.65% is down by 4% from last month and is under 50%.
Average insurance sold to new move ins below £7,000 at £6,875
Average customer value at £173.36, this has decreased by £8.45 from last month.
Actions
Listen to cancelled / expired bookings – ensure the booking process is being followed.
Can we hit at least 60% contact made – check we are calling people at different times –Trialling late night calling of CB3, 4 and 5s- review the findings from these trails.
Look at insurance sold to new move ins, is the low level due to unit size or under insuring.
Can we hit at least 35% conversion rate – rates dropped by 20% in mid-January, we should be able to increase the conversion rates, review mid-February and if we are not hitting this target then investigate the reasons why.
Target sq. Ft. move in of at least 3,500, February 2025 we hit 3,295 and with the new section being open and discounted rates, we should be beating last year’s results.
Score
9/10
If you want some FREE training, here’s a video -
Industry News 🧐 …
Jeffrey Epstein hid secret files in storage units across US
New use for large Chippenham retail warehouse confirmed
The Fun Bit - My Business .... Bare Butt Naked! 😲🤫🤭
Yesterday’s Results -
Willerby (Hull) … My Big Site

1 Reservations
1 Move Ins
1 Move Outs
Month to Date -
MINUS 515 Sq Ft
Reservations so far this week = 1
Move Ins so far this week = 1
Clough Rd Figures ... The Automated Site

0 Reservations
0 Move Ins
4 Move outs
Month to Date -
MINUS 265 Sq Ft
Reservations so far this week = 0
Move Ins so far this week = 0
Beverley … My Baby (First Site)

1 Reservation
1 Move Ins
2 Move Outs
Month to Date -
PLUS 650 Sq Ft
Reservations so far this week = 1
Move Ins so far this week = 1
Wrexham's Figures (Indoor) ... My First Acquisition

1 Reservation
0 Move Ins
3 Move Outs
Month to Date -
MINUS 510 Sq Ft
Reservations so far this week = 1
Move Ins so far this week = 0
Mansfield Figures

1 Reservation
1 Move Ins
1 Move Outs
Month to Date -
PLUS 665 Sq Ft
Reservations so far this week = 1
Move Ins so far this week = 1
Glasgow

0 Reservation
0 Move Ins
0 Move Outs
Month to Date -
MINUS 120 Sq Ft
Reservations so far this week = 0
Move Ins so far this week = 0
TOTALS -
Reservations so far this week = 4
Move Ins so far this week = 3
Meme / GIF of the day - 👀😂

Health and Fitness ... Move More = Live Longer - 🏋️♀️ 🏃
Weekly goals -
Gym - 3 times
Run - 25miles
Results so far -
Gym - 0
Run - 0 Miles
Yesterday’s Steps - 21,028
Loads of self storage love,
Dean ❤️ 🙃
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