“Half my advertising spend is wasted; the trouble is, I don't know which half.” 

Goood Day Store Fam..A..Lam

Greetings from Alcudia … Its awesomely hot and the kids are loving it

Kids Happy - Dads Happy ☀️🍺

Writing this email ive all of sudden come across all grateful 🙏 …

Im genuinely so happy that I have found such an awesome industry (and amazing team) that gives me a great lifestyle

So … If your thinking about opening a self storage DO IT … Time waits for no man!

Remember theres never a perfect time! Theres always reasons not to do something, always reasons to put it off

Hopefully I didnt come across too douchy above … Im just blooming happy, grateful and lucky 🙏 (And no I havent been on the old 🍺 …. yet 😁)

On to the newsletter ….

• 7 Reservations

• 4 Move Ins

• 4 Move Outs

Lets … Do … This …

Here's what's coming your way today 😎🎯

🤐 A Self Storage Tip - “QR Codes”

🤝 3 Self Storage News Stories

🧐 Yesterday’s figures for each facility

🥸 1 Meme of the day

Self Storage Tip💡 💰

QR Codes 

QR codes are soooo underutilised!! 

Any and all written literature MUST have a QR code on. 

Again it’s just common sense, make it easier for customers to find information about you and your business and book with you. 

When I say written literature I mean leaflets, signage, cards etc etc 

Our signs have just been ordered for Glasgow and we’ve included QR Codes for all the signs … Potential customers are going to pass, instead of just putting the website address we have a QR Code that directs them to the exact part of the website they need  

Not only is it easier for customers but it’s also better from a marketing point of view ….

There is an old quote (below) that’s not applicable anymore … Or it certainly shouldn’t be - 

“Half my advertising spend is wasted; the trouble is, I don't know which half.” 

Quote - U.S. retail magnate John Wanamaker

With QR Codes you have the ability to have different landing pages with different QR Codes so you know what’s driving traffic to your website 

For example at Mansfield, we sent flyers out around the town … 

The flyers had a QR Code on that directed them to the Mansfield landing page ….

HOWEVER 

Even though it was exactly the same landing page design it was a totally different page to the one Google sent traffic to 

Meaning we knew EXACTLY how many people visited the website and ultimately reserved a unit 

We use Myqrcode.com … They’re simple to set up … (even I can do it … that should tell you all you need to know) 

Thank me later Store Nation 

Industry News🧐

• More news about the Shurgard and Lok N Store acquisition

• The Latest Innovations in Self Storage Facilities

• Farmer swaps farming for self storage

The Fun Bit - My Business .... Bare Butt Naked! 😲🤫🤭

Yesterday’s Results -

Willerby (Hull) … My Big Site

• 4 Reservations

• 3 Move Ins

• 1 Move Outs

Month to Date -

• PLUS 340 Sq Ft

Reservations so far this week = 6

Move Ins so far this week = 5

Clough Rd Figures ... The Automated Site

• 1 Reservations

• 0 Move Ins

• 2 Move outs

Month to Date -

• MINUS 1055 Sq Ft

Reservations so far this week = 2

Move Ins so far this week = 1

Beverley … My Baby (First Site)

• 0 Reservation

• 0 Move Ins

• 0 Move Outs

Month to Date -

• MINUS 115 Sq Ft

Reservations so far this week = 1

Move Ins so far this week = 0

Wrexham's Figures (Indoor) ... My First Acquisition

• 0 Reservation

• 0 Move Ins

• 0 Move Outs

Month to Date -

• MINUS 390 Sq Ft

Reservations so far this week = 1

Move Ins so far this week = 0

Mansfield Figures

• 1 Reservation

• 1 Move Ins

• 1 Move Outs

Month to Date -

• PLUS 665 Sq Ft

Reservations so far this week = 2

Move Ins so far this week = 1

Glasgow

• 1 Reservation

• 0 Move Ins

• 0 Move Outs

Month to Date -

• PLUS 480 Sq Ft

Reservations so far this week = 1

Move Ins so far this week = 0

Meme / GIF of the day -👀😂

Health and Fitness ... Move More = Live Longer - 🏋️‍♀️ 🏃

Weekly goals -

• Gym - 0 times

• Run - 50 miles

• Boxing - 0

Results so far -

• Gym - 0

• Run - 5 Miles

• Boxing - 0

Yesterday’s Steps - 27,981

Loads of self storage love,

Dean ❤️ 🙃