First Look At Our South Shields Site

Goood Day Store Fam..A..Lam

Im Back in the UK folks 🥹 … Landed late last night!

Soooo … While I was away, our South Shield site made the news ….

https://www.shieldsgazette.com/news/aerial-view-shows-potential-scale-of-a-new-south-shields-self-storage-development-5610412

Itssss a MASSIVE site (2.2 acres) …. for those of you who dont know, it’s positioned next to a KFC, Tesco and McDonalds.

Ive had my eyes on this site for literally 4/5 years … I cant wait to get this open May/June

Right Letsssss gooooooo … 9 Reservations yesterday!!

Here’s today’s newsletter …

• 9 Reservations

• 2 Move Ins

• 4 Move Outs

Lets … Do … This ….

Here's what's coming your way today 😎🎯

🤐 A Self Storage Tip - “Glasgow Monthly Figures“

🤝 3 Self Storage News Stories

🧐 Yesterday’s Figures For Each Facility

🥸 1 Meme of the Day

Self Storage Tip 💡 💰

Highlights

• 43 quotes which is 12 more last month, 8 less compared to January 2025, however January 2025, we were running Google ads, for January 2026, they were turned off.
   

• 8 reservations which is the same as last month and 1 less compared to January 2025, with no Google ads running and low availability this is a positive result.
   

• Conversion rate at 18.60 %, although this is less than 25%, we have had limited number of units to sell as we started the month at 92% occupied and finished at 95%.
   

• Contact made from quotes at 65.12%, down by 2.58% from last month, but still above 60% .
   

• 0 % cancelled / expired reservations which is the 4^th  month in a row we have had 0%.
   

• Sq. Ft. moved in at 1,640 is 600 more than last month,  is down by 120 sq. Ft. compared to January 2025, however, at the start of January 202,5 we were 78.72 % occupied, compared to 92.82% in January 2026, which means we had less units available to sell/move in during January 2026.
   

• Net sq. Ft result of positive 480, is the first time in 3 months we have finished positive and with moving out 1,160 sq. ft. this is a great result.
   

• Sq. Ft. occupied at 14,960 is the joint highest occupied we have been since we opened & occupancy has increased by 7,600 sq. Ft. since January 2025.
   

• Percentage occupied at 95.60% is the second highest since we opened and the highest figure since we added the additional sq. Ft. in March 2025.
   

• Churn rate increased from 7.60% in December 2025 to 8.82% in January 2026 but remains under the 10% mark.
   

• Average customer value at £174.50, this has decreased by £2.68 from last month but is still the second highest figure since we opened.  
   

• Average insurance sold to new move ins above £7,000 at £7,750.

Opportunities

• True period Revenue decreased by £63.70 from £15,768.51 in December 2025 to £15,705.17 in January 2026.
   

• Since February 1^st  occupancy has dropped to 92.05%, with a further 960 sq. Ft. on notice to vacate
   

• 840 sq. ft. available to rent.
   

• Sq. Ft. moved out at 1,160 is 40 sq. Ft. more than last month.

Actions

• Discuss increasing minimum insurance on 160 sq. Ft. from £7.000 to £10,000, this would help increase revenue, for example for 10 customers this would generate an extra £780 per year.
   

• Push for 25% conversion as we now have enough units available to rent & more units becoming available, if we are not reaching this target then investigate the reasons why customers are not booking.
   

• Investigate move outs to identify trends and understand reasons for moving out. Proactively addressing any areas that can be influenced.

Score

8/10

If you want some FREE training, here’s a video -

Industry News 🧐 …

• Our South Shield site hit the headlines

• Control the Narrative: DIY Marketing to Help You Tell Your Self-Storage Facility Story and Connect With Customers

• Storage giant opens Kidderminster store - 16th location across the UK

The Fun Bit - My Business .... Bare Butt Naked! 😲🤫🤭

Yesterday’s Results -

Willerby (Hull) … My Big Site

• 4 Reservations

• 1 Move Ins

• 0 Move Outs

Month to Date -

• MINUS 490 Sq Ft

Reservations so far this week = 5

Move Ins so far this week = 2

Clough Rd Figures ... The Automated Site

• 2 Reservations

• 0 Move Ins

• 0 Move outs

Month to Date -

• MINUS 290 Sq Ft

Reservations so far this week = 2

Move Ins so far this week = 0

Beverley … My Baby (First Site)

• 2 Reservation

• 0 Move Ins

• 0 Move Outs

Month to Date -

• PLUS 650 Sq Ft

Reservations so far this week = 3

Move Ins so far this week = 1

Wrexham's Figures (Indoor) ... My First Acquisition

• 0 Reservation

• 0 Move Ins

• 0 Move Outs

Month to Date -

• MINUS 510 Sq Ft

Reservations so far this week = 1

Move Ins so far this week = 0

Mansfield Figures

• 0 Reservation

• 0 Move Ins

• 4 Move Outs

Month to Date -

• PLUS 740 Sq Ft

Reservations so far this week = 1

Move Ins so far this week = 2

Glasgow

• 1 Reservation

• 1 Move Ins

• 0 Move Outs

Month to Date -

• MINUS 80 Sq Ft

Reservations so far this week = 2

Move Ins so far this week = 1

Meme / GIF of the day -  👀😂

Health and Fitness ... Move More = Live Longer - 🏋️‍♀️ 🏃

Weekly goals -

• Gym - 3 times

• Run - 25miles

Results so far -

• Gym - 0

• Run - 0 Miles

Yesterday’s Steps - 11,271

Loads of self storage love,

Dean ❤️ 🙃