Extra Space buys Life Storage for 12.4 Billion!!

Plus: Another 70 Million Acquisition!

Author

dean booty
April 04, 2023

Hey there Store Nation,

The week has started in a solid fashion. We've had 4 reservations across the sites today.

Normally I try to have a witty start to the email (Ha probably goes unnoticed) but today I have to get cracking as the wife is waiting for me to finish so we can watch some Netflix and chill .... Not that kind of chill :-)

Anyway ....

Letss do Thiis ...

Here's what coming your way today :-

  • Industry News -

  • How much we've invoiced so far this month

  • Yesterday's Figures ... How did we do?!

  • Meme of the day - 3 memes for you today folks!

  • Self Storage Tip - Google Analytics

Industry News -

  • 1 - Its finally happened!!

Extra Space buys Life Storage!!!

$12.4 Billion!! Read all in these articles -

  • 2 - Another HUGE Self Storage Acquisition!

A $70 million Acquisition! Most of this deal is made up from one site ... That site is over 100,000 Sq Ft, so its a big blooming site

  • 3 - I hate conflict!!

Here's an article how to resolve it in self storage ... wether it be customers or coworkers

TRUE PERIOD REVENUE (Basically invoices sent so far this month)

Beverley -

Willerby -

Wrexham -

The fun bit - My business .... Bare Butt Naked!

Willerby (Hull) My big site -

Yesterdays Results -

  • 2 Res today

  • 1 Move In's

  • 0 Move outs

Month to Date -

  • MINUS 450 Sq Ft for the month

Reservations so far this week = 2

Move ins so far this week = 1

Clough Rd Figures .... The Automated Site

Yesterdays results -

  • 2 Reservations

  • 0 Move ins

  • 2 Move out

Month to Date -

  • 75 SQ FT Up for the month so far.

Reservations so far this week = 2

Move ins so far this week = 0

Beverley ... My baby ... My first site! -

Yesterdays results -

  • 0 Reservation

  • 0 Move in

  • 0 Move Out

Month to Date -

  • MINUS 115 Sq Ft Up for the month

Reservations so far this week = 0

Move ins so far this week = 0

Wrexham's Figures (Indoor) ... My First acquisition

  • Zero in Zero out for the month so far

Reservations so far this week = 0

Move ins so far this week = 0

TOTALS -

Reservations so far this week = 4

Move ins so far this week = 1

Self Storage Meme of the day -

Self Storage Tip -

Look at your google analytics

Its not rocket science but you need to aware of the amount of traffic your website is getting.

What’s normal, what’s amazing and what’s poor

You can only do this by checking every week

How will you know what’s working and what’s not working if you don’t know whats normal for your site

Here’s my google dashboard for the last 7 days.

With a couple of clicks I can see where the traffic is coming from … How my PPC is performing etc

Based on this data I can make decisions as to what’s working and what needs more focus

I love to track website visitors to reservations … We convert at over 5% which is really good for the industry …. Especially given that we get lots of web traffic from podcast listeners :-)

Loads of self storage love,

Dean :-)

Health and Fitness ... Move More = Live Longer -

Weekly goals -

  • Gym - 5 times

  • Run - 50 K

Results so far -

  • Gym - 0

  • Run - 10k

Yesterdays Steps - 20,640

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