GM Store Nation,

Low day for reservations yesterday ….

Yesterdays Stats …

• 1 Reservations

• 3 Move Ins

• 4 Move Outs

Lets … Do … This …

Here's what coming your way today :-)  😎 🎯

🤐 A Self Storage Tip - “The Email That Changed My Business ”

🤝 3 Self Storage News Stories

🧐 Yesterday’s figures for each facility

🥸 1 Meme of the day

Self Storage Tip - 💡 💰 🤑

As many of you will know the Clough Rd landlord never wanted me as a tenant …

He normally only deals with Gregs, Starbucks, Costa, Burger King etc Blue Chip companies … Obviously I aren’t at that level …. Yet 😆 

I kept pestering and pestering the poor agent to set up a call with me and the landlord …

He wouldn't! The reason was he didn’t want to waste the landlord’s time … He knew his criteria … Blue Chip Companies (ie not me)

So id thought id share with you the email that finally got sent on to the landlord and ultimately set up a call between us … The rest as they say is history

Moral of the story … Don’t give up, no isn’t a no! Its just a no for now 💪

Hey Paul,

Me again ... I know you love the attention :-)

As you obviously know I am very interested in Clough Road and believe I would be the perfect tenant

As we all know the world has changed in the last 12 months, I know your client wants a blue chip company as a tenant but in the world we now live in there is no guarantee the Blue Chip companies will perform well.

A lot of companies are playing defence at the minute and not looking at expanding (ie not playing offensively), this could mean that you are sitting on the land for some considerable time, losing revenue

I feel guilty saying this (my family are in the wedding industry so I know the devastation Cvid 19 has caused to businesses), Self Storage has blossomed in these uncertain times and there is so so much further growth in this industry …

It’s an industry booming with or without Cvid 19. I hate to say a business is recession proof but what I will say is the self storage industry is recession resilient …. The beauty of self storage is no one customer makes up more than 0.02% of your overall revenue. Which gives you a stable foundation

I’m willing to move as quickly as the building can be built, we have the funds in place for the shop fit and willing to make significant investments in your property to make it the most technologically advanced self storage facility in the area.

I want to underline that I know the area, I know the competition and I understand the industry.  I know that Hull is currently under serviced for storage space. Other facilities in the area are 90% plus full and I have a facility less than 5 miles away that is 87% full (anything over 85% full is classed as a full store in our industry). There is the demand for this new site.

I’ve attached our P and L for the last 3 months (Oct Nov and Dec 2020) for Beverley 24 Hour Self Store Limited, please keep in mind Q4 is always our worst preforming quarter of the year.

I have also attached a short video showing the numbers behind my business plan, hopefully this will give you confidence in us as tenants

Here is what I’m proposing -

• £8 per sq ft

• 20 year lease, 10 year breaks

• 9 months free

• Mezzanine included

• Rent paid monthly in advance

• It won’t be without risk for us either as we will be investing over 500,000k on this location

• The lease would be under Beverley 24 Hour Self Store Limited. This company has been operating for over 8 years and is very profitable

Discussion points -

• Can we design the building ie 12,000 sq ft and a different shape … Rectangle would be ideal

• Can we position the building closer to the road? This would give us greater exposure

• What height are the eaves? At 7.2 metres it would allow 3 floors

I would love the opportunity to talk to the landlord via Zoom at some point. I totally understand that he wants a national company as a tenant but if you could convince him to take the call I think I can convince him to take me as a tenant :-)

Thank you

Dean Booty

Industry News -  🧐

• 1 - Self-Storage Real Estate Acquisitions and Sales: December 2023

2 - ^{Modernizing Your Self-Storage Management Office: Why to Do It, Areas to Address and Tips for Execution}

3 - ^{_{5 Surprising Things You Probably Don’t Know About the Asia Self-Storage Industry}}

The fun bit - My business .... Bare Butt Naked! 😲 🤫 🤭

Willerby (Hull) My big site -

• 0 Reservations

• 1 Move Ins

• 3 Move Outs

Month to Date -

• MINUS 740 Sq Ft

Reservations so far this week = 1

Move Ins so far this week = 4

Clough Rd Figures .... The Automated Site

• 1 Reservations

• 0 Move Ins

• 0 Move out

Month to Date -

• MINUS 620 Sq Ft

Reservations so far this week = 3

Move Ins so far this week = 4

Beverley … My Baby (First site)

• 0 Reservation

• 0 Move Ins

• 0 Move Outs

Month to Date -

• PLUS 380 Sq Ft for the month

Reservations so far this week = 0

Move Ins so far this week = 0

Wrexham's Figures (Indoor) ... My First Acquisition

• 0 Reservation

• 1 Move Ins

• 1 Move Outs

Month to Date -

• MINUS 260 Sq Ft

Reservations so far this week = 0

Move Ins so far this week = 1

Mansfield Figures - My New Site

• 0 Reservation

• 1 Move Ins

• 0 Move Outs

Month to Date -

• PLUS 1025 …. WHOOOPPPPPP!

Reservations so far this week = 2

Move Ins so far this week = 2

Meme / GIF of the day - 👀 😂 

Health and Fitness ... Move More = Live Longer - 🏋️‍♀️ 🏃

Weekly goals -

• Gym - 4 times …. 20,000 steps per day

• Run - 25 k

• Boxing - 0

Results so far -

• Gym - 0

• Run - 8k

• Boxing - 0

Yesterday’s Steps - 16,192

Loads of self storage love,

Dean ❤️ 🙃