What Did We DO differently At Mansfiled? 👀

GM Store Nation, Happy Friday 🥳

As you know yesterday I told you why Mansfield had beat expectations …

HOWEVER!! 🫣

I left out one important factor …. Anddd …. Boy did I upset that person 😝

(In my defence i thought it went without saying)

That one important factor I missed out was none other than Dave “no fucking brainer” Davies 👏

Dave … thank you for your council sir … Even though I take the mic your help is very much appreciated 🥳

Anyway … enough of that stuff, on with the good stuff

Yesterdays Stats …

• 3 Reservations

• 3 Move Ins

• 0 Move Outs

Lets … Do … This …

Here's what's coming your way today 😎🎯

🤐 A Self Storage Tip - “Are you doing differently to your self storage site to be smashing 9 months ahead of plan?”

🤝 3 Self Storage News Stories

🧐 Yesterday’s figures for each facility

🥸 1 Meme of the day

Self Storage Tip 💡 💰 🤑

I got asked a very important question by Ricky Williams on Linkedin 

What did you or are you doing differently to Mansfield to be smashing 9 months ahead of plan?

My immediate answer was … 

I don’t actually know 🤯

Ha, but I realised that wasn’t the answer he was looking for ….

So I thought about it and for the last week I’ve been making notes 

Here’s my answer … Ha, my actually thoughtful answer 😆

There’s a number of things we have done differently (I’ll make a list below) but the number 1 reason is …

We have a very clear pricing strategy that we didn’t have in place when opening other sites. 

Massive shout out to Fred (Hold Self Storage) for this strategy 

We focus on occupancy, once we hit a certain level of occupancy we will then focus on revenue

But for the moment it’s all about occupancy! 

Obviously, it can’t be all down to a pricing strategy, there’s a number of other major factors that I’ve listed below …

• Great Location 📍

We will NEVER be out positioned!

• Sq Ft Per Capita is low 👀

When we entered the market the Sq Ft Per Capita was under the national average  

• Competition were nearly full 💡

Simple checks in the area told us most sites were nearly full 

• Low SEO competition ✅

I knew based on the website rankings I could outrank most of the others in the area, so that was another good signal we would do well

• We invested in signs for the first time 💰

We had a great position so I wanted to make the most of it by having amazing signs 

To be honest I copied The Storage Team 😂 

Their signs are awesome and I wanted ours to look the same

• Leaflet Drop 📝

We spent a small fortune sending a leaflet to all of Mansfield 

• SEO Expert ✌️

We invested in a SEO expert and immediately ranked 2nd on Google organic listings 

• PPC … Shout out to Laura Mox and her team! 🥳

We have more confidence investing in Google now so we have ramped up the spending on the PPC front 

Last but not least we started marketing before we opened … Our PPC campaign went live 1 month before we opened and the Mansfield landing page was live 6 months before we opened …. This helped us rank 2nd when we opened

I think that’s about it! I’m sure there’s more but that’s pretty much all I can remember for now. 

Don’t forget 👀 I will be going into greater detail of how analysis a self storage location in my course that’s been released March 1st! 

Whoop Whoop shameless plug 🥸

Industry News 🧐

• Lok’nStore Increase First Half Revenue by ….

• Decoding Public Storage: A Strategic SWOT Insight

• Public Storage (PSA) Q4 Earnings: How Key Metrics Compare to Wall Street Estimates

The Fun Bit - My Business .... Bare Butt Naked! 😲 🤫 🤭

Willerby (Hull) … My Big Site

• 1 Reservations

• 1 Move Ins

• 0 Move Outs

Month to Date -

• MINUS 110 Sq Ft

Reservations so far this week = 5

Move Ins so far this week = 3

Clough Rd Figures ... The Automated Site

• 0 Reservations

• 0 Move Ins

• 0 Move outs

Month to Date -

• MINUS 530 Sq Ft

Reservations so far this week = 1

Move Ins so far this week = 2

Beverley … My Baby (First Site)

• 0 Reservation

• 0 Move Ins

• 0 Move Outs

Month to Date -

• PLUS 25 Sq Ft

Reservations so far this week = 1

Move Ins so far this week = 0

Wrexham's Figures (Indoor) ... My First Acquisition

• 1 Reservation

• 1 Move Ins

• 0 Move Outs

Month to Date -

• PLUS 120 Sq Ft

Reservations so far this week = 2

Move Ins so far this week = 4

Mansfield Figures … My New Site

• 1 Reservation

• 1 Move Ins

• 0 Move Outs

Month to Date -

• PLUS 1935 Sq Ft for the month

Reservations so far this week = 2

Move Ins so far this week = 4

Meme / GIF of the day - 👀 😂 

Health and Fitness ... Move More = Live Longer - 🏋️‍♀️ 🏃

Weekly goals -

• Gym - 4 times

• Run - 20 -25 miles

• Boxing - 0

Results so far -

• Gym - 0

• Run - 9.5 Miles

• Boxing - 0

Yesterday’s Steps - 16,382

Loads of self storage love,

Dean ❤️ 🙃