The Customer Journey 🤷‍♂️

Goood Day Store Fam..A..Lam

Another day in paradise … Another down pour overnight

Butttt …Its first world problems, I just appreciate been here with the family rain or shine 😎 

GOD …. Just read that back and that sounds sooooo cringy 🤮 😂

(Apologises to the chap who emailed me saying I use Gods name in vain to much 😳)

There isnt any industry news section today … I couldnt find the time, the pool is calling … especially now the sun is out

Have a great weekend ….

On to the newsletter ….

• 3 Reservations

• 4 Move Ins

• 5 Move Outs

Lets … Do … This …

Here's what's coming your way today 😎🎯

🤐 A Self Storage Tip - “Customer Journey ”

🤝 3 Self Storage News Stories

🧐 Yesterday’s figures for each facility

🥸 1 Meme of the day

Self Storage Tip💡 💰

Customer Journey -

I think we can all take a leaf out of the amazon book of customer care .... 

Start with the customer and work backwards!

Do you make the customer fill in endless information to get the price? 

(This is for the sites that hide prices behind an information wall … We prefer this method as we see increased conversions … 

Honestly I know there have been a lot of chat today on LinkedIn about showing prices and not but I can categorically say that hiding prices has increased our conversions and it’s best for the customers because they aren’t educated about our product yet …. 

Anyway this is an argument for another day 😍) 

Il do a podcast on this to tell you my thoughts

The idea of an information wall is so you can follow up with the customer. The only information you need to do this is -

• Name 

• Telephone number  

• Email Address

No more information is needed yet I see operators asking for -

• Address … You don’t need to know at this stage 

• How long they need it for … Why do you need that? What difference does it make?

• When they need it from? Again, you can find this out on follow up

• What colour their front door is … Haha ok im kidding on this front

Think about your customer, they want as little barriers as possible to get the price

Industry News🧐

The Fun Bit - My Business .... Bare Butt Naked! 😲🤫🤭

Yesterday’s Results -

Willerby (Hull) … My Big Site

• 0 Reservations

• 0 Move Ins

• 2 Move Outs

Month to Date -

• PLUS 330 Sq Ft

Reservations so far this week = 6

Move Ins so far this week = 7

Clough Rd Figures ... The Automated Site

• 1 Reservations

• 3 Move Ins

• 2 Move outs

Month to Date -

• MINUS 855 Sq Ft

Reservations so far this week = 4

Move Ins so far this week = 4

Beverley … My Baby (First Site)

• 1 Reservation

• 0 Move Ins

• 1 Move Outs

Month to Date -

• MINUS 195 Sq Ft

Reservations so far this week = 2

Move Ins so far this week = 0

Wrexham's Figures (Indoor) ... My First Acquisition

• 1 Reservation

• 0 Move Ins

• 0 Move Outs

Month to Date -

• MINUS 390 Sq Ft

Reservations so far this week = 3

Move Ins so far this week = 0

Mansfield Figures

• 0 Reservation

• 1 Move Ins

• 0 Move Outs

Month to Date -

• PLUS 415 Sq Ft

Reservations so far this week = 2

Move Ins so far this week = 2

Glasgow

• 0 Reservation

• 0 Move Ins

• 0 Move Outs

Month to Date -

• PLUS 480 Sq Ft

Reservations so far this week = 1

Move Ins so far this week = 0

Meme / GIF of the day -👀😂

Health and Fitness ... Move More = Live Longer - 🏋️‍♀️ 🏃

Weekly goals -

• Gym - 0 times

• Run - 50 miles

• Boxing - 0

Results so far -

• Gym - 0

• Run - 17 Miles

• Boxing - 0

Yesterday’s Steps - 25,473

Loads of self storage love,

Dean ❤️ 🙃