Your Customer Journey 🧐

Good Morning Store Nation,

Were just docking in Antigua (4 hours behind you guys) as I write this newsletter …. I know its a blooming hard life 🥰

I say 3 things im grateful for each morning (Cant lie sometimes I forget 🥹), this morning was not difficult to think of 3 things 😍 Feeling very lucky

Anyway on with the newsletter ….

Yesterdays Stats …

• 5 Reservations

• 3 Move Ins

• 6 Move Outs

Lets … Do … This …

Here's what's coming your way today 😎🎯

🤐 A Self Storage Tip - “Customer Journey”

🤝 3 Self Storage News Stories

🧐 Yesterday’s figures for each facility

🥸 1 Meme of the day

Self Storage Tip 💡 💰

Customer Journey

I think we can all take a leaf out of the Amazon book of customer care ... 

“Start with the customer and work backwards!”

Do you make the customer fill in endless information to get the price? 

(This is for the facilities that hide prices behind an information wall … We do this method as we see increased conversions)

The idea of an information wall is so you can follow up with the customer. However ... the only information you need to follow up is …

• Name 

• Telephone number  

• Email Address

No more information is needed! Yet I see operators asking for …

• Address … You don’t need to know at this stage 

• How long they need it for … Why do you need that? What difference does it make?

• When they need it from? Again, you can find this out on follow up

• What colour their front door is … Haha ok I’m kidding on this front

Think about your customer, they want as little barriers as possible to get the price 

The more hurdles you make them jump to get a price the less likely they are to fill it in 

Loads of self storage love, 

Industry News 🧐

• Cancer UK boosted by £20,000 thanks to Blue self storage …. Amazing work guys 😍

• I expect big passive income from Big Yellow Group

• UK firm sells Hedge End industrial site to UAE for £5.7m

The Fun Bit - My Business .... Bare Butt Naked! 😲 🤫 🤭

Willerby (Hull) … My Big Site

• 1 Reservations

• 0 Move Ins

• 1 Move Outs

Month to Date -

• PLUS 2,270 Sq Ft

Reservations so far this week = 1

Move Ins so far this week = 0

Clough Rd Figures ... The Automated Site

• 3 Reservations

• 1 Move Ins

• 3 Move outs

Month to Date -

• PLUS 485 Sq Ft

Reservations so far this week = 3

Move Ins so far this week = 1

Beverley … My Baby (First Site)

• 0 Reservation

• 0 Move Ins

• 0 Move Outs

Month to Date -

• MINUS 50 Sq Ft

Reservations so far this week = 0

Move Ins so far this week = 0

Wrexham's Figures (Indoor) ... My First Acquisition

• 1 Reservation

• 2 Move Ins

• 1 Move Outs

Month to Date -

• PLUS 420 Sq Ft

Reservations so far this week = 1

Move Ins so far this week = 2

Mansfield Figures … My New Site

• 0 Reservation

• 0 Move Ins

• 1 Move Outs

Month to Date -

• PLUS 970 Sq Ft for the month

Reservations so far this week = 0

Move Ins so far this week = 0

Meme / GIF of the day - 👀 😂 

Health and Fitness ... Move More = Live Longer - 🏋️‍♀️ 🏃

Weekly goals -

• Gym - 4 times

• Run -25 miles

• Boxing - 0

Results so far -

• Gym - 0

• Run - 5 Miles

• Boxing - 0

Yesterday’s Steps - 27,281

Loads of self storage love,

Dean ❤️ 🙃