The Biggest CON To Opening An Outdoor Site

GM Store Nation,

Big day today …. Im spending it with Kevin Thompson!

Kev’s (Its Kev to his friends 😝) the founder of The Storage Team … If you havent seen The Storage Team’s branding check it out … Its blooming beautiful 😍 

These sort of days are always the best for me as im learning! Every day should be a school day … I always quote this “leg-end” to my team -

“If were not learning were going backwards” - Mr Self Storage 😝 2012

Yesterdays Stats …

WILLERBY:

BEVERLEY:

CLOUGH ROAD: 

WREXHAM: 

MANSFIELD: 

• 2 Reservations

• 2 Move Ins

• 1 Move Outs

Lets … Do … This …

Here's what coming your way today :-)  😎 🎯

🤐 A Self Storage Tip - “The Biggest CON To Opening An Outdoor Site”

🤝 3 Self Storage News Stories

🧐 Yesterday’s figures for each facility

🥸 1 Meme of the day

Self Storage Tip - 💡 💰 🤑

We had an AMAZING response to yesterday’s newsletter regarding my Beverley site 🤩

As I showed you yesterday an outdoor site can be amazing …

BUT, I don’t want everyone to rush out and rent a piece of land, buy loads of containers and open …

There are negatives to an outdoor site, so in today’s email we will be highlighting the biggest con

THE BIGGEST CON TO OPENING AN OUTDOOR SITE …

Low Barrier To Entry 

The cost to start a container site is low. Just about anyone can get the funds together to open a container site

In the last year, we have seen 3 competitors open up around us … Ha and one was a friend! 🥸

So just beware, there isn’t a barrier to entry like there is for an indoor site … If you haven’t yet got competitors you soon will have! 

There’s two main ways I try and protect myself and differentiate my facility from the competitors 

Make sure you look superior! ✅

You need to stand out in some way … whether that’s the look of the units, the quality of the units or the quality of the facility …. You “have to have to have to”  stand out from the competition! 

You can’t just be like everyone else 

Location, Location, Location ✅

I want to be in the best position … I never want to be out-positioned 

Here’s a quick example to the points above …

• My Beverley site looks far superior to any of the competition (ha hopefully you agree) 😂

• It’s not quite the best location but I don’t think it will ever be out-positioned 

If you have one of the two points, you’re well on your way to having a successful self-storage facility 😁

Industry News -  🧐

• Couple Living In Storage Unit Kicked Out After Viral TikTok

• Another Killing At A Self-Storage Facility 😳

• Self-Storage Attracts All Kinds of Investors … Including Royalty?

The fun bit - My business .... Bare Butt Naked! 😲 🤫 🤭

Willerby (Hull) My big site -

• 0 Reservations

• 1 Move Ins

• 0 Move Outs

Month to Date -

• PLUS 365 Sq Ft

Reservations so far this week = 1

Move Ins so far this week = 2

Clough Rd Figures .... The Automated Site

• 1 Reservations

• 0 Move Ins

• 1 Move outs

Month to Date -

• PLUS 780 Sq Ft

Reservations so far this week = 2

Move Ins so far this week = 2

Beverley … My Baby (First site)

• 0 Reservation

• 0 Move Ins

• 0 Move Outs

Month to Date -

• PLUS 260 Sq Ft for the month

Reservations so far this week = 0

Move Ins so far this week = 0

Wrexham's Figures (Indoor) ... My First Acquisition

• 0 Reservation

• 0 Move Ins

• 0 Move Outs

Month to Date -

• PLUS 35 Sq Ft

Reservations so far this week = 1

Move Ins so far this week = 0

Mansfield Figures - My New Site

• 1 Reservation

• 1 Move Ins

• 0 Move Outs

Month to Date -

• PLUS 2,340 …. WHOOOPPPPPP!

Reservations so far this week = 3

Move Ins so far this week = 3

Meme / GIF of the day - 👀 😂 

Health and Fitness ... Move More = Live Longer - 🏋️‍♀️ 🏃

Weekly goals -

• Gym - 3 times

• Run - 30 k

• Boxing - 0

Results so far -

• Gym - 1

• Run - 13.5k

• Boxing - 0

Yesterday’s Steps - 15,434

Loads of self storage love,

Dean ❤️ 🙃