Big Boys Revenue Management

Good Morning Store Nation, Happpppy Friday!

I loveee Fridays …. It means a nice chilled night with the family watching a movie!

Its been a tough week at Store More HQ …

Below average reservations and very low move ins! …

… But still got the weekend and Friday to smash the pants off 😍

Self Storage Secrets Course Waiting List

Yesterdays Stats …

• 5 Reservations

• 2 Move Ins

• 6 Move Outs

Lets … Do … This …

Here's what's coming your way today 😎🎯

🤐 A Self Storage Tip - “Revenue Management”

🤝 3 Self Storage News Stories

🧐 Yesterday’s figures for each facility

🥸 1 Meme of the day

Self Storage Tip 💡 💰

Revenue Management!

Ever wondered how the BIG BOYS increase their prices??

Here’s the BIG BOYS Revenue Management broken down...

... Their simple revenue management system 👇👇

- Jane becomes a customer on 1st July 2022

- Jane gets a 10% increase on 1st October 

- Jane then gets a further 6% increase on 1st July 2023

- Jane's been in self storage for 12 months and had 2 price increases 🤯 

On the 1st of July 2022, Jane is paying £100

On the 1st of July 2023, Jane is paying £116.60

That’s a 16.6 Increase in 12 months 

The formula is simple ⤵ 

- 10% increase after 3 months 

- 6% every 9 months until the day you move out 

Please note this is just an example …. Many “BIG BOYS” are more aggressive than this 

Remember …. The price a customer moves in at, isn’t the “real” price they want to charge 

Self storage is a brilliant business module ... Is this approach too aggressive?? 

What’s your opinions? How do you increase your prices ... Hit that reply button

If I’m really honest ... I’m actually more aggressive than this!!

Loads of self storage love,

Industry News 🧐

• Europe/UK Self-Storage Operator Safestore Holdings Makes Change to Board of Directors

• Customer Concerns: Squelching Common Sales Objections in Self-Storage

• The Impact of Automation and Remote Management on Self-Storage Facility Value

The Fun Bit - My Business .... Bare Butt Naked! 😲 🤫 🤭

Willerby (Hull) … My Big Site

• 2 Reservations

• 2 Move Ins

• 1 Move Outs

Month to Date -

• PLUS 425 Sq Ft

Reservations so far this week = 6

Move Ins so far this week = 6

Clough Rd Figures ... The Automated Site

• 2 Reservations

• 0 Move Ins

• 1 Move outs

Month to Date -

• PLUS 95 Sq Ft

Reservations so far this week = 4

Move Ins so far this week = 0

Beverley … My Baby (First Site)

• 0 Reservation

• 0 Move Ins

• 2 Move Outs

Month to Date -

• PLUS 40 Sq Ft

Reservations so far this week = 1

Move Ins so far this week = 0

Wrexham's Figures (Indoor) ... My First Acquisition

• 0 Reservation

• 0 Move Ins

• 1 Move Outs

Month to Date -

• PLUS 85 Sq Ft

Reservations so far this week = 2

Move Ins so far this week = 2

Mansfield Figures … My New Site

• 1 Reservation

• 0 Move Ins

• 1 Move Outs

Month to Date -

• MINUS 250 Sq Ft for the month

Reservations so far this week = 2

Move Ins so far this week = 2

Meme / GIF of the day - 👀 😂 

Health and Fitness ... Move More = Live Longer - 🏋️‍♀️ 🏃

Weekly goals -

• Gym - 4 times

• Run - 20 miles

• Boxing - 0

Results so far -

• Gym - 0

• Run - 13 Miles

• Boxing - 0

Yesterday’s Steps - 18,618

Loads of self storage love,

Dean ❤️ 🙃