A Pub Opens in a Self Storage

PLUS: Willerby Monthly Figs

Goood Morning Store Nation,

Agghhh I know I didn’t send an email yesterday … Sorrrry

After taking last week off with my son been in hospital im playing catch up …

Andddd its kids blooming hols as well 🤯

Im getting there slowly but surly

Today … im visiting a potential new site Whoooppp

Hopefully tell you more when it comes off

Right

Lets dooo this ….

Here’s today’s newsletter

  • 2 Reservations

  • 3 Move Ins

  • 2 Move Outs

Lets … Do … This ….

Here's what's coming your way today 😎🎯

🤐 A Self Storage Tip - “Willerby Monthly Figures“

🤝 3 Self Storage News Stories

🧐 Yesterday’s Figures For Each Facility

🥸 1 Meme of the Day

Self Storage Tip 💡 💰

Highlights

  • 147 quotes - 6 more compared to June 2025. 
     

  • 47 Reservations - 14 more from last month and highest figure since August 2025. 
     

  • Conversion rate (quotes to reservations) 31.95% - up by 10% from last month and highest figure since October 2025. 

 

Opportunities

  • Sq.ft moved out 3,930 - highest amount moved out since January 2026.
     

  • Sq.ft moved in 3,440 - down by 675 from last month.
     

  • Sqft net result negative 490 - we have finished negative 4 out of past 6 months, June 2025, we finished positive 380.
     

  • Occupied sq.ft 33,990 - only a 2% increase from June 2025 to June 2026. 
     

  • Average insurance sold to new move-ins below target of £7,000 at £5,055.56.
     

  • True Period Revenue - £90,549.58 - only an increase of 6% from June 2025 to June 2026. 
     

  • Churn rate above 10% at 11.40% - up by 4% from last month and highest figure in 6 months.  

 

Actions 

  • Investigate reasons for move-outs – are we losing customers who we could potentially keep.
     

  • High level of move-outs will be affecting the churn rate and will having a negative impact on the revenue.
     

  • Look at insurance sold to new move-ins – should be increase the minimum?

     

  • Look at the 47 reservations – how many have moved in / still to move on / cancelled.

 

Score 

5/10 

Industry News 🧐 …

  • Big Yellow Self-Storage Issues Results for Q1 of 2026 Fiscal Year

  • One of London's smallest pubs has opened inside a storage unit

  • Safestore stock trades steadily as storage demand supports earnings

The Fun Bit - My Business .... Bare Butt Naked! 😲🤫🤭

Yesterday’s Results -

Willerby (Hull) … My Big Site
  • 0 Reservations

  • 0 Move Ins

  • 0 Move Outs

Month to Date -

  • MINUS 615 Sq Ft

Reservations so far this week = 2

Move Ins so far this week = 3

Clough Rd Figures ... The Automated Site
  • 0 Reservations

  • 1 Move Ins

  • 0 Move outs

Month to Date -

  • PLUS 805 Sq Ft

Reservations so far this week = 0

Move Ins so far this week = 2

Beverley … My Baby (First Site)
  • 0 Reservations

  • 0 Move Ins

  • 0 Move outs

Month to Date -

  • MINUS 645 Sq Ft

Reservations so far this week = 0

Move Ins so far this week = 0

Wrexham's Figures (Indoor) ... My First Acquisition
  • 1 Reservation

  • 0 Move Ins

  • 0 Move Outs

Month to Date -

  • PLUS 395 Sq Ft

Reservations so far this week = 1

Move Ins so far this week = 0

Mansfield Figures
  • 1 Reservation

  • 2 Move Ins

  • 2 Move Outs

Month to Date -

  • PLUS 670 Sq Ft

Reservations so far this week = 1

Move Ins so far this week = 2

Glasgow
  • 0 Reservation

  • 0 Move Ins

  • 0 Move Outs

Month to Date -

  • MINUS 800 Sq Ft

Reservations so far this week = 0

Move Ins so far this week = 0

South Shields
  • 0 Reservation

  • 0 Move Ins

  • 0 Move Outs

Month to Date -

  • 0 Sq Ft

Reservations so far this week = 0

Move Ins so far this week = 0

TOTALS -

Reservations so far this week = 4

Move Ins so far this week = 7

Meme / GIF of the day -  👀😂

Health and Fitness ... Move More = Live Longer - 🏋️‍♀️ 🏃

Weekly goals -

  • Gym - 5 times

  • Run - 15 miles

Results so far -

  • Gym - 0

  • Run - 4 Miles

Yesterday’s steps - 24,624

 

Loads of self storage love,

Dean ❤️ 🙃

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