9 Shocking Self Storage Industry Trends

GM Store Nation …..!! 🎇

I’m currently finishing this newsletter off in food que in Tenerife’s zoo 😳

So apologises if this isn’t perfect, it will be pretty darn close though 👌🥳

Yesterdays Stats …

WILLERBY:

BEVERLEY:

CLOUGH ROAD: 

WREXHAM: 

MANSFIELD: 

• 6 Reservations

• 2 Move Ins

• 5 Move Outs

Lets … Do … This …

Here's what coming your way today :-)  😎 🎯

🤐 A Self Storage Tip - “5 parts of self storage”

🤝 3 Self Storage News Stories

🧐 Yesterday’s figures for each facility

🥸 1 Meme of the day

Self Storage Tip - 💡 💰 🤑

I was listening to a podcast and Mark Poole was the guest

(Marks a brilliant self storage operator, one of the best on the planet)

Mark said there’s 5 parts to self storage

• Sales

• Marketing

• Team

• Customer Service

• Quality Assurance

I think this is amazing and really simplifies how we look at the industry

So this is my take on the 5 elements and how I think about them

Sales

What are the trends?

Are you analysing the data?

Do we have a sales process

Is it converting where it should be, if not why not

Are we tracking our competitor’s prices 🤷‍♂️

Marketing

How are you standing out in your 3-5 mile radius?

Are we on top of SEO

Are we using PPC … Do you need to?

Is my Google My business updated

Could we do any other marketing … How could we be seen by our ideal customers?

Social Media ads?

Leaflet Drop?

Visiting businesses that may need us or help us?

Are we helping local charities?

Local business meet-ups?

The list is nearly endless … Don’t fall into the trap it has to be Google (it mainly is … but not 100%) 💪

Team 

Have you got the best in class employees

Any bad apples … if so say bye 👋🏻

Have you trained them?

What’s the company culture like

Remember, in a give and take relationship … Most people take take take from their team, but you have to give give give

Best investment is to invest in your team …. The ROI is awesome

Customer service

How do you show up for your customers

I have a saying …. How can we do more for our customers

If we keep asking this question then we can only improve the service we offer 👌

Quality assurance

What does your site look like

What’s the curb appeal like

Do you have the latest technology to make it easier for your customer

Is it regularly cleaned

Security, is your site monitored? Do you have CCTV

Was the shop fit to a high standard?

When we break it down it really does become a lot simpler to run a self storage facility

Hope this helps

Industry News -  🧐

•  Pay Less for Storage Celebrates 22 Years with New Site in Penrith

• 9 Shocking Self Storage Industry Trends for 2024 and Beyond

• Make a Plan to Smash Your Self-Storage Goals in 2024

The fun bit - My business .... Bare Butt Naked! 😲 🤫 🤭

Willerby (Hull) My big site -

• 2 Reservations

• 0 Move Ins

• 3 Move Outs

Month to Date -

• PLUS 180 Sq Ft

Reservations so far this week = 2

Move Ins so far this week = 0

Clough Rd Figures .... The Automated Site

• 2 Reservations

• 1 Move Ins

• 0 Move outs

Month to Date -

• PLUS 155 Sq Ft

Reservations so far this week = 2

Move Ins so far this week = 1

Beverley … My Baby (First site)

• 0 Reservation

• 0 Move Ins

• 1 Move Outs

Month to Date -

• MINUS 50 Sq Ft

Reservations so far this week = 0

Move Ins so far this week = 0

Wrexham's Figures (Indoor) ... My First Acquisition

• 1 Reservation

• 0 Move Ins

• 0 Move Outs

Month to Date -

• MINUS 160 Sq Ft

Reservations so far this week = 1

Move Ins so far this week = 0

Mansfield Figures - My New Site

• 1 Reservation

• 1 Move Ins

• 1 Move Outs

Month to Date -

• PLUS 650 …. WHOOOPPPPPP!

Reservations so far this week = 1

Move Ins so far this week = 1

Meme / GIF of the day - 👀 😂 

Health and Fitness ... Move More = Live Longer - 🏋️‍♀️ 🏃

Weekly goals -

• Gym - 0 times …. Im on my holibobs

• Run - 25 k

• Boxing - 0

Results so far -

• Gym - 0

• Run - 4k 🤔

• Boxing - 0

Yesterday’s Steps - 16.316

Loads of self storage love,

Dean ❤️ 🙃