£1.5M of counterfeit goods Found in Self Storage Unit

Goood Day Store Fam..A..Lam -

Sorry the newsletter is a tad late …

Me and Mrs Self Storage 😂 Are going to Edinburgh for 2 nights …. Without the kids 😁

Whoop Whooop

Train leaves at 10.30 …. Beer and prosecco at the ready … Ha from 12 noon (how irresponsible do you think we are 😂

On to storage chat ….

8 Reservations yesterday …. That’s mental for December …. And we finished Sq Ft up …. Whattttt??? I know crazy ah, haha

Enjoy ….

Here’s today’s newsletter …

• 8 Reservations

• 5 Move Ins

• 6 Move Outs

Lets … Do … This ….

Here's what's coming your way today 😎🎯

🤐 A Self Storage Tip - “Willerby Monthly Figures“

🤝 3 Self Storage News Stories

🧐 Yesterday’s Figures For Each Facility

🥸 1 Meme of the Day

Self Storage Tip 💡 💰

Contact made from the 124 quotes – 67 = 54.03%

Highlights

• Quotes at 124 is the highest since July & 11 more than last month (however is 15 less compared to November 2024).
   

• 1 cancelled reservation is joint lowest all year and at 2.70% is the lowest % of cancelled reservation since August 2024.
   

• Despite a negative sq.ft. result we are still up by 1,480 compared to November 2024 - November 2025, 33,545 occupied, compared to 32,065 in November 2024.
   

• Occupancy % at 84.69 is 3.75% higher compared to November 2024 (although we would like this to be higher).
   

• Average insurance sold for new move ins at £6,939.39 is above target of £6,500.
   

• True Period Revenue at £87,229.54 is down by £3,944.24 from last month (30 days in November), this is still £6,029.23 higher compared to November 2024. This is awesome 

Just proves how consistent self storage is 

Concerns

• Reservations at 31 is lowest since December 2022! & is 2 less than November 2024.
   

• Conversion at 25% is the lowest since January 2024!
   

• All sq.ft moved in at 3,780 is the lowest since June, 860 sq.ft. less than last month and 20 sq.ft. less compared to November 2024.
   

• All sq.ft. moved out at 4,450 is 1,360 more than last month, 390 more compared to November 2024 & is the 5 time out of the last 6 months we have moved out over 4,000 sq.ft. in the month.
   

• Sq.ft net result of negative 760, last month we finished positive by 1,460. November 2024, we finished negative 410.  Out of the last 8 months, we have finished negative in 5 of them.  

   

• Van hire rented out 18 times, this ideally needs to be higher. It was rented out 22 times in November 2024.
   

• Zero Google reviews received, first time since June we haven’t received a review.
   

• Average customer value down by £5.43 from last month and £4.01 less than November 2024.
   

• Churn rate back above 10% again 13.23%, 8 of the last 11 months this has been above 10%.

Actions required

• Conversion target for December to be at least 30% , sales calls to be listened to, is the script being followed, as we made contact with 54% of quotes.
   

• Reasons for quotes not being converted to be looked at, is price an issue? Do we need to move to winter prices/ offers?
   

• Move out data to be looked at 
   

• Need to push Google and Feefo reviews.
   

• Can we increase the van hire levels – can we get pictures of the new van on the website / design an email to be sent to customers explaining the van hire.

 Overall score

• 5/10 Average … some good and some bad … but ultimately you would expect this in November

Industry News 🧐 

• £1.5M of counterfeit goods Found in Self Storage Unit

• How To Embrace AI In Self Storage

• The Vegas Effect: Inspiration for Renovating Your Self-Storage Management Office and Why It’s Worth the Gamble

The Fun Bit - My Business .... Bare Butt Naked! 😲🤫🤭

Yesterday’s Results -

Willerby (Hull) … My Big Site

• 4 Reservations

• 1 Move Ins

• 3 Move Outs

Month to Date -

• MINUS 415 Sq Ft

Reservations so far this week = 6

Move Ins so far this week = 1

Clough Rd Figures ... The Automated Site

• 1 Reservations

• 2 Move Ins

• 1 Move outs

Month to Date -

• PLUS 430 Sq Ft

Reservations so far this week = 3

Move Ins so far this week = 2

Beverley … My Baby (First Site)

• 1 Reservation

• 0 Move Ins

• 0 Move Outs

Month to Date -

• MINUS 570 Sq Ft

Reservations so far this week = 2

Move Ins so far this week = 0

Wrexham's Figures (Indoor) ... My First Acquisition

• 1 Reservation

• 0 Move Ins

• 1 Move Outs

Month to Date -

• MINUS 370 Sq Ft

Reservations so far this week = 1

Move Ins so far this week = 0

Mansfield Figures

• 1 Reservation

• 2 Move Ins

• 1 Move Outs

Month to Date -

• MINUS 500 Sq Ft

Reservations so far this week = 1

Move Ins so far this week = 2

Glasgow

• 0 Reservation

• 0 Move Ins

• 0 Move Outs

Month to Date -

• MINUS 320 Sq Ft

Reservations so far this week = 0

Move Ins so far this week = 0

Meme / GIF of the day -  👀😂

Health and Fitness ... Move More = Live Longer - 🏋️‍♀️ 🏃

Weekly goals -

• Gym - 0 times

• Run - 25miles

Results so far -

• Gym - 0

• Run - 0 miles

Yesterday’s Steps - 16,482

Loads of self storage love,

Dean ❤️ 🙃